Head of Marketing

Job not on LinkedIn

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $180k - $220k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SCOPE Eyecare & Healthcare

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

🍽️ Food & Beverage

🏭 Manufacturing

🏥 Healthcare

Food & Beverage • Manufacturing • Healthcare

SCOPE Eyecare & Healthcare is a company that specializes in providing a range of eye care products, particularly aimed at managing ocular surface diseases. They offer a variety of preservative-free ocular lubricants under brands such as HYLO, Hycosan, and OPTASE, targeting severe dry eye disease, MGD, and Blepharitis. Their product line includes eye drops, eyelid wipes, and dietary supplements to support eye health. With a presence in Ireland and the UK, SCOPE Eyecare & Healthcare supports clinicians and patients by offering high-quality eye care solutions and conducting seminars on well-being related to dry eye conditions.

📋 Description

• Lead marketing for Scope’s US business and own the US marketing strategy • Lead integrated brand planning for the US portfolio, including OPTASE, Eyetamins and Optase Life • Drive growth across the eyecare professional channel, OTC retail and Amazon • Build brands with consumers and eyecare professionals • Support Scope’s expanding national retail footprint • Lead a remote US marketing team and develop team capability • Partner with US Sales, Commercial and Medical and contribute to market commercial strategy • Translate global brand and innovation direction into US positioning, campaigns and activation • Set brand and channel priorities and manage toward measurable commercial outcomes • Own Amazon marketing across content, search and retail media • Build consumer and professional demand through content, digital, social, print, events, CRM and customer-facing programmes • Support national retail growth through marketing, content and in-store activation • Partner with Sales and Commercial on customer plans, sell-in stories and promotional activity • Lead US new product launch campaigns through the GTM process • Deliver launch plans for internal sales teams, HCP, retail and consumer campaigns • Partner with Medical on eyecare professional and KOL engagement • Set team standards for planning, quality and delivery • Own the US marketing budget and allocate investment to growth opportunities • Measure, analyse and report marketing performance and act on data • Represent Scope with customers, eyecare professionals, KOLs and partners

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences or a related field required • Significant relevant industry experience may be considered as an equivalent to the required bachelor’s degree • Proven experience leading marketing across OTC retail, the HCP or professional channel, and Amazon; experience across all three is essential • Amazon marketing experience including content, search and retail media, with commercial understanding of the channel • Experience owning a brand.com or D2C e-commerce channel is an advantage • Demonstrated success leading a geographically dispersed, fully remote team • Track record of building teams and developing talent • Substantial experience marketing OTC or consumer health brands to consumers and healthcare professionals • Eyecare, ophthalmology or optical experience is an advantage, but not required • Experience with smaller, high-growth brands and US national retail accounts is highly valued • 10+ years’ marketing experience, including significant time leading multi-disciplinary marketing teams • Ability to set direction and contribute to commercial strategy alongside senior leadership • Strong planning discipline and risk anticipation • Leadership style fitting Scope’s culture and leadership behaviours • Ability to own and manage a marketing budget • Strong analytical capability using performance data and market insight • High attention to detail and consistently high output standards • Comfort operating in a regulated category with substantiated claims and Medical and Regulatory review • Excellent written and verbal communication skills and confident presentation ability • Ability to build relationships and influence across functions and with external partners • Willingness to travel regularly, primarily within the US, with some international travel as required • Applicants must be authorised to work in the United States • Ideally based in a metro area with a major hub airport

🏖️ Benefits

• Remote work based in the United States • Travel as required, including customer meetings, sales meetings and congresses • Equal employment opportunities and protection from discrimination and harassment