Director of Growth Marketing – B2B

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $180k - $230k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

🦅 H1B Visa Sponsor

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SentiLink

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🔐 Security

💳 Fintech

💸 Finance

💰 $70M Series B on 2021-08

Security • Fintech • Finance

SentiLink is a company that partners with leading financial institutions to tackle identity theft and fraud at the point of application. Their solutions incorporate expert analysis and machine learning models to identify and manage fraud effectively. SentiLink targets various types of fraud including synthetic, identity theft, and first-party fraud, and provides flexible integration options such as APIs to suit diverse customer needs. With a focus on data security and a customer-centric approach, SentiLink delivers real-time insights and solutions to financial institutions and fintech companies, enhancing their ability to approve legitimate customers while minimizing fraud.

📋 Description

• Own SentiLink's growth marketing strategy and execution, with accountability for qualified pipeline and ARR growth • Develop and execute an integrated marketing calendar aligned with company priorities, target accounts, product launches, and revenue goals • Build end-to-end campaigns covering objectives, audiences, messaging, creative assets, distribution strategy, and success metrics • Partner with Sales to increase awareness, engagement, pipeline generation, and conversion across priority enterprise accounts • Own organic growth strategy, including SEO and AEO • Evolve the website as a conversion engine through landing pages, content experiences, resource center improvements, and optimization • Develop industry events, webinars, executive programs, and field marketing initiatives • Build and own marketing analytics, attribution, and reporting tied to pipeline, revenue, and business impact • Partner with Product Marketing, Product, and Data Science to translate product capabilities and market insights into campaigns and customer narratives • Recruit, develop, and lead a high-performing team • Evaluate marketing channels, technologies, and AI-enabled tools • Partner with executive leadership on go-to-market strategy and long-term growth initiatives

🎯 Requirements

• 10+ years of B2B marketing experience with significant demand generation or growth marketing ownership for enterprise software companies • Experience building demand generation programs at growth-stage B2B companies • Demonstrated success generating attributable pipeline and revenue • Ability to detail personally built campaigns, including objectives, segmentation, messaging, creative assets, distribution, and performance • Experience targeting strategic enterprise customers • Strong experience executing integrated, multi-channel campaigns • Hands-on SEO and AEO experience, including understanding of AI-driven organic discovery • Experience owning website strategy, landing pages, content hubs, and conversion optimization • Strong analytics and attribution skills connecting marketing investments to pipeline and revenue • Demonstrated people leadership • B2B SaaS, infrastructure software, cybersecurity, fintech, or another technical enterprise software background required • Experience with Salesforce, HubSpot, Marketo, or similar marketing technology platforms • Willingness to travel up to 25% • Experience in fraud, identity, fintech, cybersecurity, infrastructure software, or adjacent enterprise technology products preferred • Experience marketing to financial institutions, fintechs, marketplaces, or regulated industries preferred • Experience leveraging AI tools for campaign development, content creation, SEO/AEO, personalization, analytics, and marketing operations preferred • Experience partnering with enterprise sales organizations • Strong operating judgment in ambiguous, fast-moving environments • Must be legally authorized to work in the United States and reside in the United States

🏖️ Benefits

• Employer paid group health insurance for you and your dependents • 401(k) plan with employer match (or equivalent for non US-based roles) • Flexible paid time off • Regular company-wide in-person events • Home office stipend, and more! • Equity