Senior Manager, Field and Channel Marketing

🔥 5 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 16%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

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• No salary listed.

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Sentra

WebsiteLinkedInAll Job Openings

51 - 200 employees

🔒 Cybersecurity

💰 $30M Series A on 2023-01

Cybersecurity

Sentra is a cloud-native data security platform that discovers, classifies, prioritizes, and remediates critical data security risks. The company ensures data security regardless of location or travel methods by automatically detecting vulnerabilities, misconfigurations, and unauthorized access. Combining Data Security Posture Management, Data Detection and Response, and Data Access Governance, Sentra enhances security posture and compliance adherence. Founded in 2021, it is co-headquartered in New York City and Tel Aviv.

📋 Description

• Develop and execute regional field marketing plans aligned with sales territories, target accounts, and pipeline objectives • Own end-to-end execution of regional events, including executive dinners, roundtables, networking events, workshops, roadshows, and industry conferences • Create engaging experiences for CISOs, security leaders, cloud security teams, and enterprise decision-makers • Manage event logistics, vendor relationships, venues, invitations, budgets, and onsite execution • Partner with Sales and BDR teams to drive attendance, coordinate outreach, and ensure timely post-event follow-up • Build and execute joint field marketing programs with regional channel partners, VARs, resellers, and strategic alliances • Collaborate with Channel Sales on co-hosted events, partner dinners, workshops, and regional campaigns • Manage partner event planning, coordination, and execution to support joint pipeline development • Identify opportunities to expand Sentra's regional presence through partner relationships and sponsorships • Track partner-sourced and partner-influenced pipeline generated through marketing activities • Partner with regional Sales leadership to understand territory priorities, target accounts, and revenue goals • Develop account-focused marketing programs that support prospect engagement and opportunity acceleration • Collaborate with BDRs and Account Executives on event promotion, account outreach, and lead conversion • Ensure field marketing programs are aligned with sales priorities and contribute to measurable pipeline • Support regional account-based marketing (ABM) initiatives and strategic account engagement • Own regional field marketing budgets and prioritize investments based on business impact • Track event performance, attendance, engagement, pipeline creation, and influenced opportunities • Measure program effectiveness and ROI, using data to optimize future investments • Maintain accurate event and campaign reporting with Marketing Operations and Sales • Provide regular updates on regional activities, pipeline contribution, and program results

🎯 Requirements

• 5+ years of B2B field marketing experience, preferably in cybersecurity, cloud security, or enterprise SaaS • Demonstrated experience planning and executing regional field events and partner marketing programs • Strong understanding of enterprise sales cycles, pipeline generation, and account-based marketing • Proven track record of delivering pipeline and influencing revenue • Experience working directly with regional Sales teams, BDRs, and Channel organizations • Familiarity with cybersecurity buyers, including CISOs, security practitioners, and IT decision-makers • Proven ability to manage multiple events and programs simultaneously • Strong organizational, project management, and communication skills • Ability to analyze data, leverage dashboards, and use insights to drive decisions and prioritization • Experience managing budgets, vendors, and event logistics • Working knowledge of Salesforce, marketing automation platforms, and event management tools • Ability to travel regionally for events, partner meetings, and sales activities

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