Senior Manager, Social Strategy

Job not on LinkedIn

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🗽 New York – Remote

🗽 New York – Remote

💵 $155.4k - $272k / year

⏰ Full Time

🟠 Senior

👔 Manager

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This company has sponsored H1B visas in the past.

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ServiceNow

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2004

🏢 Enterprise

☁️ SaaS

🤖 Artificial Intelligence

💰 Post-IPO Equity on 2022-12

Enterprise • SaaS • Artificial Intelligence

ServiceNow is a platform that offers AI-powered solutions and automation for businesses to enhance productivity and streamline workflows. Its AI agents are designed to autonomously learn, reason, make decisions, and take action to transform business processes across various domains such as IT, HR, customer service, and app development. The platform enables organizations to integrate data from diverse sources, facilitating business transformation and operational efficiency. Recognized for its leadership in AI IT service management and trusted by a significant portion of the Fortune 500, ServiceNow collaborates with other global leaders like Microsoft and AWS to bring advanced AI capabilities to modernize business operations.

📋 Description

• Own the strategic vision and positioning for ServiceNow across Meta, LinkedIn, YouTube, TikTok, X, and emerging channels • Develop a forward-looking roadmap aligned with the editorial calendar, product launches, thought leadership moments, and cultural opportunities • Identify new content pillars and evolve existing pillars based on audience behaviors, engagement patterns, and strategic insights • Establish audience targets and platform-specific organic strategies for enterprise buyers • Develop integrated content strategies and always-on programming architectures • Steward ServiceNow's brand across social, ensuring content reflects visual standards, tone, and perspective • Partner with creative teams to brief, concept, and execute channel-native photo, video, thought leadership, and community-generated content • Write creative briefs and social strategies with precise strategic challenges, clear points of view, and useful constraints • Test content formats and creative approaches to optimize engagement, reach, and audience connection • Activate ServiceNow's community of practitioners, builders, and decision-makers • Mine community conversations and user-generated content for strategic signals • Develop community-first campaigns and activations that drive buzz and strengthen brand perception • Use performance data and audience insights to refine strategy and identify opportunities • Translate analytics into strategic recommendations for content evolution and platform investment • Lead cross-functional execution with product marketing, editorial, brand strategy, customer marketing, proof, paid media, and performance teams • Build trusted relationships across creative, product, data, and marketing disciplines • Monitor business, technology, cultural, and social media trends • Track platform evolution, emerging features, and shifts in audience behavior • Build and maintain social listening programs and cultural trendspotting frameworks • Report to the Director of Social Media with accountability for brand awareness, credibility, and relevance

🎯 Requirements

• 10+ years of demonstrated experience in social and content strategy • Track record of building differentiated strategies across brand channels, always-on programs, or editorial-led social presence • Deep platform fluency across LinkedIn, Meta, TikTok, YouTube, and emerging platforms • Understanding of algorithmic distribution, paid amplification mechanics, community dynamics, and cultural moments across platforms • Proven strategic leadership defining content architecture, positioning, and audience strategy for always-on brand channels • Brief-writing and strategic communication craft • Ability to distill complex brand challenges into actionable narratives and present strategic work with confidence • Data literacy and analytical rigor, including defining KPIs, interpreting performance dashboards, and translating findings into strategic decisions • Experience in B2B, tech, or complex categories • Strong cross-functional operator mindset • Creative judgment and attention to detail • Entrepreneurial spirit and comfort operating in ambiguity • Bonus experience in AI, enterprise software, or similar spaces

🏖️ Benefits

• Equity (when applicable) • Variable/incentive compensation • Health plans • Flexible spending accounts • 401(k) Plan with company match • ESPP • Matching donations • Flexible time away plan • Family leave programs • Flexible or remote work persona, depending on work and assigned location

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