Demand Generation, Marketing Operations Specialist

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $75k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Sharetec Systems

WebsiteLinkedInAll Job Openings

51 - 200 employees

💸 Finance

🏦 Banking

💳 Fintech

Finance • Banking • Fintech

Sharetec Systems is a leading provider of core processing solutions and digital innovations specifically tailored for credit unions. Their flagship web-based core software, Sharetec Velocity, enhances efficiency and member experience by integrating CRM tools, advanced analytics, and more. Sharetec also offers robust online and mobile banking solutions, eServices, and a variety of back-office tools to streamline operations and improve productivity for credit unions. Known for its commitment to client success and innovative technology, Sharetec partners closely with its clients to ensure their solutions remain relevant and effective.

📋 Description

• Own the ZoomInfo ABM platform end-to-end: ICP account list construction, intent data monitoring, contact enrichment, and territory-level targeting • Monitor intent signals and surface prioritized accounts to the sales team weekly • Own ZoomInfo data hygiene and Salesforce sync • Own the Active Campaign platform: workflow architecture, list segmentation, lead scoring, automation sequences, and SFDC integration • Build and manage segmented nurture campaigns for new logo prospects and upsell targets • Report campaign performance to the CRO weekly: open rates, click-through rates, MQL conversions, and pipeline influence • Build and maintain campaign-specific landing pages in Webflow for ABM campaigns, product launches, event promotion, and gated content • Optimize conversion performance through A/B testing and iterative improvement • Ensure all pages reflect current brand standards and integrate with Active Campaign and Salesforce • Partner with the Salesforce Administrator as the primary marketing-side technical collaborator for all marketing-to-SFDC integrations • Co-own lead routing rules, campaign member statuses, MQL assignment logic, lifecycle stage transitions, and opportunity influence tracking • Own UTM structure, campaign attribution, and pipeline source tracking in partnership with the Salesforce Administrator • Own the marketing-sourced pipeline dashboard and deliver weekly reports to the CRO • Provide biweekly performance insights identifying wins, underperforming segments, and optimization opportunities • Deliver quarterly CAC and marketing ROI analysis across channels

🎯 Requirements

• 4–6 years of experience in demand generation, marketing operations, or growth marketing in a B2B SaaS environment • Hands-on, platform-level proficiency with ZoomInfo (ABM, intent data, audience building) and Active Campaign or a comparable marketing automation platform • Demonstrated experience building and managing ABM campaigns — ICP targeting, account segmentation, and territory-aligned outreach • Webflow experience: ability to build and publish campaign landing pages without developer support • Strong Salesforce proficiency — campaign tracking, lead routing, pipeline attribution reporting • Proven ability to own a marketing-sourced pipeline number and report on it with credibility • Excellent analytical capability — dashboards, attribution data, presenting findings to senior leadership

🏖️ Benefits

• medical, dental, vision, life, and disability coverage • generous Paid Time Off (PTO) • paid holidays (including your birthday off!) • a $1,000 employee referral program • a 401(k) with company matching