Senior Solutions Marketing Manager – Security

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SHI International Corp.

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🤝 B2B

🔧 Hardware

☁️ SaaS

B2B • Hardware • SaaS

SHI International Corp. is a leading IT solutions provider that offers a comprehensive range of hardware and software products, alongside expert services for businesses of all sizes. With over 35 years of experience, SHI specializes in software licensing, cloud transformations, cybersecurity enhancements, and IT asset management, serving both commercial and public sector markets. The company partners with a vast network of major technology brands to deliver tailored solutions that meet specific technological needs.

📋 Description

• Go-to-Market Leadership: Translate executive business goals (pipeline, growth, churn reduction) into performance-focused GTM plans • Develop marketing strategies that address both business decision makers and technical audiences, including analysts, architects, CIOs, CTOs and CISOs • Partner with Product Management to understand product strategy and roadmaps, distill key differentiation and value into core product positioning and messaging • Partner closely with sales and enablement teams to articulate features, benefits, and competitive differentiators, which includes building robust playbooks, providing actionable competitive intelligence, and creating impactful enablement programs • Roadmap our product and services priorities across launches, new releases, content, campaigns, events, and sales enablement • Positioning and Messaging: Create differentiated security and data center messaging for both sales and customers that conveys how technology drives organization value • Differentiate SHI in the market by emphasizing unique value propositions and business outcomes align this with the voice of the customer • Conduct market, competitive, and customer research to keep a pulse on the landscape and help different teams (e.g. Product, GTM) act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needs • Own win/loss analysis, translating insights into actionable recommendations • Act as the voice of the customer to inform product development, solution packaging and marketing strategies • Develop, along with sales enablement, succinct and effective sales training materials (training, FAQs, etc.), making it easy for non-technical sales to understand our complete portfolio of security or data center offerings • Craft high-impact enablement assets: messaging frameworks, case studies, ROI stories, demo flows, and battlecards • Support advocacy programs with case studies and customer success stories • Help achieve demand generation goals by creating and executing campaigns that will drive leads, MQLs, and pipeline • Develop a wide range of compelling content that resonates with the IT and procurement buyers and guides them through the purchase journey • Support security and data center thought leadership programs by creating white papers, research studies, reports, etc • Build strong relationships with analysts and influencers to enhance SHI’s security and data center positions in the market • Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and continuously optimize strategies based on data and feedback • Provide updates to senior leadership on key strategic initiatives and plans

🎯 Requirements

• Completed Bachelor’s degree or relevant work experience required • 5+ years of product, services or solutions marketing experience, preferably at high-growth B2B SaaS, hardware or IT services companies • Experience in B2B marketing, with exposure to both enterprise and SMB businesses • Ability to think strategically and develop comprehensive go-to-market plans • Strong technical literacy (particularly in AI) with the ability to understand and simplify complex concepts for different audiences • Proven ability to execute successful product launches that drive awareness and pipeline • Strong ability to craft compelling messaging and positioning for technology products and services • Excellent written and verbal communication skills; comfortable crafting and presenting various content pieces • Ability to work on multiple projects simultaneously, while focusing the right level of effort on each • Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues • Metrics-driven and focused on driving incremental results.

🏖️ Benefits

• Health, wellness, and financial benefits to offer peace of mind to you and your family • Continuous professional growth and leadership opportunities • World-class facilities and the technology you need to thrive – in our offices or yours