Director, CRM

🔥 3 minutes ago

🏈 Ohio – Remote

🏈 Ohio – Remote

⏰ Full Time

🔴 Lead

🏆 Customer Success

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Signet Jewelers

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1949

🛒 Retail

🛍️ eCommerce

👗 Fashion

Retail • eCommerce • Fashion

Signet Jewelers is the world's largest retailer of diamond jewelry, with a focus on bringing quality jewelry that expresses love and inspires trust among customers. The company owns several well-known brands such as Kay Jewelers, Zales, Jared, and Blue Nile, offering a wide range of fine jewelry and customizable designs. They emphasize sustainability and responsible sourcing in their operations. Signet aims to help people celebrate life and express love through their products while promoting human rights and preserving the environment. They have a strong market presence in the United States, Canada, and the UK.

📋 Description

• Lead CRM for Zales, Zales Outlet, and Banter • Develop strategies to drive value and deepen engagement across customer foundational, triggered, and macro-segmented email and SMS communications • Align CRM plans with brand and company marketing goals and objectives • Collaborate with managers to develop marketing campaigns and channel delivery plans • Oversee campaign execution, delivery, measurement, and reporting • Provide guidance on strategies and messaging to engage target audiences • Use insights to inform broader marketing strategies, product enhancements, and related initiatives • Partner with brand teams to align segment strategy with company goals • Partner with CDP and Ecom teams to define enhancements for integrated marketing plans • Align segment strategy with overall channel strategy • Monitor marketing performance and provide strategic direction based on results analysis • Optimize and iterate campaigns to drive business impact • Perform additional duties and projects as assigned

🎯 Requirements

• Bachelor's or master's degree in marketing, business, or a related field • Minimum of 10 years of experience in marketing, with a focus on strategy, planning, and execution • Experience identifying and advocating marketing strategy and programs delivering automated, personalized, and/or outbound communications at scale • Experience developing and executing successful CRM marketing strategies and campaigns that drive business impact • Experience using data and research to identify customer segments and develop resonant marketing plans • Excellent leadership and collaboration skills for working with cross-functional teams and stakeholders • Strong analytical skills and ability to use data to inform decisions and optimize campaigns • Excellent communication skills and ability to articulate complex ideas clearly and concisely • Proficiency in marketing automation and CRM tools for segmentation, targeting, and campaign execution • Understanding of CRM channels such as email and SMS • Familiarity with A/B testing and experimentation methodologies • Strong project management skills, including prioritization, timeline management, and meeting deadlines • Ability to work in a fast-paced retail environment and adjust priorities • Proactive and self-motivated approach, with ability to work independently and take ownership • Familiarity with marketing industry trends and best practices, including personalization, customer experience, and data-driven marketing • Experience in retail or consumer-facing industries would be an advantage