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Associate Director, Client Services

🔥 17 hours ago

🇺🇸 United States – Remote

💵 $120k - $160k / year

⏰ Full Time

🟠 Senior

📁 Client Services

👻 Ghost score 4%

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Logo of Silverback Strategies

Silverback Strategies

51 - 200 employees

Founded 2011

📣 Marketing

🤝 B2B

👥 B2C

Marketing • B2B • B2C

Silverback Strategies is a marketing agency that specializes in performance marketing. They focus on delivering measurable results through paid media campaigns, organic media strategies, and data intelligence. Their services include SEO expertise, content marketing, conversion rate optimization, analytics, reporting, and data visualization. The agency works with both B2B and B2C businesses, aiming to align marketing efforts with actual business impacts, rather than vanity metrics. They emphasize actionable insights and precise reporting to showcase the effectiveness of their campaigns.

📋 Description

• Serve as the strategic lead and trusted advisor for a portfolio of important client relationships • Own client health end to end by understanding client businesses, connecting marketing performance to business outcomes, identifying churn risks, and finding partnership growth opportunities • Develop cross-functional marketing strategies aligned with client business goals • Analyze paid media performance using Google Ads, Meta Ads, Google Analytics, and client CRM data • Investigate discrepancies between platform-reported conversions and CRM pipeline data • Build long-lasting client relationships through active listening and follow-through • Monitor client feedback and mitigate churn risk • Own client retention and revenue growth, including upsell and cross-sell opportunities • Partner with sales on expansions and lead crisis communications • Build three-month rolling plans balancing client performance goals with margin targets • Resolve off-track accounts through process changes, expectation resets, or rescopes • Improve processes to increase client value, eliminate waste, and simplify work • Track marketing industry changes and help clients capitalize on them • Turn client wins into marketing case studies • Contribute a weekly news insight and point of view • Collaborate with Paid Media, SEO, Measurement, Creative, delivery, and sales teams

🎯 Requirements

• 7+ years of client services, account management, or client strategy experience • At least 4 years at a digital or performance marketing agency • Previous agency experience is a must-have • Fluency with metrics reported by Google Ads, Meta Ads, Google Analytics, and CRMs • Ability to triangulate data sources to identify root causes • Sharp, clear, and confident verbal and written communication • Ability to explain complex performance stories to CMOs in plain English • Ability to write emails that move stalled decisions forward • Self-awareness and ability to actively seek feedback • Big-picture thinking connecting campaigns, revenue, portfolio health, and company growth • Intellectual curiosity about clients' businesses, industries, and marketing changes • Comfort taking action with incomplete information • Resilience in tough client situations and shifting priorities

🏖️ Benefits

• Legit bonus • Unlimited PTO • Comprehensive health, dental, and vision plans • Virtual Team Events and a fun, casual, inclusive company culture • Company-paid ClassPass membership • 12 weeks of Paid Parental Leave • Summer Fridays • 401(k) with Employer Match • Generous compensation • Remote work culture

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