Senior Paid Media Manager

🔥 17 hours ago

🇺🇸 United States – Remote

💵 $90k - $115k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 4%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Silverback Strategies

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

📣 Marketing

🤝 B2B

👥 B2C

Marketing • B2B • B2C

Silverback Strategies is a marketing agency that specializes in performance marketing. They focus on delivering measurable results through paid media campaigns, organic media strategies, and data intelligence. Their services include SEO expertise, content marketing, conversion rate optimization, analytics, reporting, and data visualization. The agency works with both B2B and B2C businesses, aiming to align marketing efforts with actual business impacts, rather than vanity metrics. They emphasize actionable insights and precise reporting to showcase the effectiveness of their campaigns.

📋 Description

• Drive the strategy, innovation, and performance of multiple client Paid Media strategies • Own the success of a portfolio of 3–5 client accounts • Plan, implement, and audit paid media campaigns aligned with client KPIs and marketing goals • Plan and execute campaigns across Google, Meta, LinkedIn, and TikTok • Pioneer testing and deployment of new media channels and tools • Collaborate with Creative and Measurement teams on creative strategy, performance, analytics measurement, and tag management • Collaborate with SEO on cross-channel marketing strategy • Create, analyze, and present actionable Paid Media performance reports to clients • Use various tools to analyze and maximize account efficiency and effectiveness • Serve as lead Paid Media contact for assigned clients and lead biweekly and ad hoc client calls • Retain and grow the assigned client portfolio through communication, storytelling, presentation, and relationship building • Communicate project timelines, manage expectations, and proactively update clients • Understand client industries, audiences, and goals; monitor industry trends and best practices • Support sales enablement through upsell/cross-sell opportunities, sales pitches, and client onboardings/kickoffs • Delegate support tasks and manage quality assurance for junior teammates • Directly manage 1–2 Paid Media teammates in some cases • Contribute to Media department product development, process improvement, and collaboration with Paid Media leadership

🎯 Requirements

• 5+ years of experience (minimum) managing Paid Search AND Social campaigns • Experience with Google, Meta, LinkedIn, and TikTok paid media platforms • Previous agency experience is a must-have • At least 3+ years of client-facing experience • Strong experience driving/leading paid media account strategy • Strong testing and innovation mentality • Experience collaborating with Creative resources and contributing to creative briefs and paid social performance creative • Advanced proficiency with Google Analytics 4 and Google Sheets/Excel • Strong analytical skills, technical knowledge, and attention to detail • Excellent written and verbal communication skills • Eagerness to deliver under tight deadlines • Genuine curiosity to guide research and technical work • Outstanding time management and organization skills • Ability to accept constructive criticism professionally and learn from edits • Comfort with constant personal and professional growth

🏖️ Benefits

• Unlimited PTO • Comprehensive health, dental, and vision plans • Virtual Team Events and a fun, casual, inclusive company culture • Company-paid ClassPass membership • 12 weeks of Paid Parental Leave • Summer Fridays • 401(k) with Employer Match • Generous pay • Opportunities to learn and grow with support from a smart and fun team • Opportunity to drive change and impact • Exposure to cutting-edge media, SEO, and measurement practices