Director of Product Marketing

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $200k - $240k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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📋 Description

• Establish Product Marketing as a strategic discipline within Scrunch • Assess the organization and identify high-impact Product Marketing gaps • Define scalable Product Marketing practices, operating rhythms, decision frameworks, and stakeholder engagement models • Own and evolve product marketing strategy, including positioning, messaging, segmentation, audience definition, and go-to-market planning • Partner with Product Management on roadmap priorities and changes based on customer needs, competitive dynamics, and market signals • Translate product strategy and roadmap priorities into executable Product Marketing plans • Serve as a voice of the market, customer, and buyer in product planning and business decisions • Define and operationalize product release and launch processes across Scrunch and Sitecore stakeholders • Establish release-tiering frameworks aligned with launch planning, marketing investment, seller readiness, and customer communication • Translate product releases into campaigns, programs, and market-facing stories • Develop differentiated positioning, messaging, and value propositions for buyers, customers, partners, analysts, and influencers • Convert customer, market, and competitive insights into business and marketing opportunities • Activate product narratives across campaigns, content, digital experiences, events, and demand-generation programs • Enable Sales, Customer Success, and Partner teams with narratives, content, proof points, competitive guidance, and launch communications • Support strategic customer conversations, executive briefings, analyst interactions, and industry events • Mentor and influence cross-functional teammates and potentially develop or manage Product Marketing talent as the business grows

🎯 Requirements

• Significant Product Marketing experience in technology, SaaS, AI, Search, Martech, or another fast-moving product environment • Proven experience introducing, building, or maturing Product Marketing capabilities in an organization where the function was new or still evolving • Demonstrated ability to assess ambiguous business needs, identify Product Marketing gaps, establish priorities, and move from strategy to execution without waiting for a fully defined brief • Strong expertise in positioning, messaging, product launches, release management, go-to-market planning, market intelligence, and competitive strategy • Experience partnering with Product Management on roadmap strategy, product planning, prioritization, and changes driven by customer or market signals • Experience translating product releases and capabilities into integrated marketing campaigns and seller-ready narratives • Strong understanding of how Product Marketing supports Sales Enablement through subject matter expertise, messaging, training, tools, and ongoing field partnership • Executive presence and ability to influence senior stakeholders across Product, Marketing, Sales, Customer Success, and leadership • Strategic thinking and hands-on execution, including turning complex products and ideas into clear, compelling stories • Experience coaching, mentoring, or managing Product Marketing talent strongly preferred • Excellent communication, collaboration, and stakeholder-management skills • Comfort operating in a fast-moving environment where priorities evolve and processes may not be defined

🏖️ Benefits

• 20% bonus structure • Multiple health insurance options, including medical, dental, and vision coverage • 401(k) retirement plan with company matching contributions • Generous paid time off, including vacation/PTO, paid sick leave, and paid holidays • Paid volunteer days • Fully paid parental leave for new parents • Company-paid short-term and long-term disability insurance • Life insurance • Employee Assistance Program supporting employees’ well-being • Voluntary benefits available upon date of hire

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