Marketing Technology Manager

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🏄 California – Remote

🏄 California – Remote

💵 $115k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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SkinSpirit

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2003

💄 Beauty

🧘 Wellness

💰 Private equity on 2022-11

Beauty • Wellness

<SkinSpirit> is a national chain of medical aesthetic clinics offering physician-led cosmetic and skin health services. They provide injectables (Botox, Dysport, dermal fillers), laser and light therapies, body contouring (CoolSculpting, CoolTone), facials, peels, microneedling, and medical-grade skincare products and retail across 50+ locations, emphasizing trained medical professionals, safety, and visible results.

📋 Description

• Lead recurring reviews of marketing automation processes with internal stakeholders and functional leaders to identify areas for improvement, optimization, and innovation • Track, analyze, and report on marketing campaign performance to inform strategic decisions • As the marketing technology subject matter expert, configure and manage the software stack to ensure seamless execution of campaigns and strategies. • Ensure compliance with data privacy regulations and other relevant regulatory requirements such as GDPR, CCPA and ADA while monitoring best practices within marketing operations • In cases where additional configuration support is required, evaluate, engage, and manage consultants who are software subject matter experts • Translate business needs into system requirements and ensure that these are clearly communicated to and understood by IT, consultants and/or software vendors • Develop and execute test plans to ensure newly implemented features are functioning as intended • Provide training and mentoring to marketing staff on best practices and using new features • Monitor system performance, quickly identify and resolve software/process problems and provide regular system performance trend reports • Proactively evaluate upcoming software releases for potential impacts to production environment and new feature adoption opportunities • Maintain a prioritized list of SkinSpirit specific feature requests submitted to software vendors and negotiate the business case for them to be built • Project manage the implementation of any new software, including evaluation, contract negotiation, implementation and ongoing renewals • Collaborate with cross-functional teams to align marketing initiatives and facilitate continuous improvement • Ongoing optimization of the marketing software budget by managing licenses, usage, and value for investment ensuring spending is aligned with strategy and objectives • Conduct market research and competitive analysis to stay ahead of industry trends and inform marketing strategies

🎯 Requirements

• Bachelor’s degree required • 3-5+ years of hands-on experience with HubSpot; strong technical expertise required • Proficiency in Google Analytics (GA4) • Expertise in Google Tag Manager • Experience with marketing attribution management • Experience managing and maintaining digital marketing systems to ensure legal compliance (e.g., cookie consent tools) with familiarity in GDPR, CCPA, and ADA compliance • Experience with data privacy platforms such as Osano or OneTrust preferred • Experience managing the configuration of a variety of marketing technologies including WebFlow, EventBright and other modern marketing platforms • Experience project managing marketing tool implementations from beginning to successful completion • High proficiency with Excel, Power BI and/or other business intelligence tools to discover impactful process insights and evaluate system performance • Detail-oriented with excellent problem-solving and organizational skills • Excellent verbal and written communication skills with the ability to influence others • Ability to be efficient and productive in a fast-paced environment • Ability to work independently and as part of a team • Consistently demonstrates good judgment, strong character, ethics, and high standards of performance

🏖️ Benefits

• generous employee discounts • Friends & Family discounts • beautiful working environment with a stellar team • paid holidays • 401k plan with a company match program • Medical insurance for full-time employees • Vision insurance for full-time employees • Dental insurance for full-time employees