
51 - 200 employees
Founded 2010
🤝 B2B
🛍️ eCommerce
☁️ SaaS
B2B • eCommerce • SaaS
Skyword is a content marketing company that specializes in providing solutions for content strategy, creation, and distribution. They leverage a talent network of creatives and data insights to help brands scale their content marketing efforts effectively. With over a decade of experience, Skyword offers technology-driven services that enhance customer engagement and optimize marketing outcomes for various enterprises.
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51 - 200 employees
Founded 2010
🤝 B2B
🛍️ eCommerce
☁️ SaaS
B2B • eCommerce • SaaS
Skyword is a content marketing company that specializes in providing solutions for content strategy, creation, and distribution. They leverage a talent network of creatives and data insights to help brands scale their content marketing efforts effectively. With over a decade of experience, Skyword offers technology-driven services that enhance customer engagement and optimize marketing outcomes for various enterprises.
• Own the health, quality, and value of the content programs across your portfolio, driving the macro vision while collaborating with the Skyword delivery team to execute exceptional content. • Partner directly with the VP of Content to establish the initial Category Authority framework models for new and evolving accounts. • Understand/own the strategy and drive activities in priority order that will achieve client success. • Oversee and guide assigned resources through the strategy development phase, ensuring all tactical plans align with the client’s business objectives. • Participate selectively in high-level market research initiatives and marquee creative projects, injecting macro-level industry insights. • Represent Skyword leadership at critical in-person planning meetings, interactive workshops, and high-stakes video shoots as needed to solidify client relationships. • You are the primary strategic counsel for executive buyers, moving partnerships from tactical execution to "Category Ownership." • Navigate complex enterprise hierarchies to identify and align with Executive Buyer KPIs. • Lead high-stakes commercial negotiations and retention strategies with C-suite executives. • Maintain proactive communication with the Executive Buyer to stay embedded in the client's daily strategic shifts. • Frame Skyword’s impact through "Share of Model" and "Citation Yield" metrics rather than standard vanity metrics like clicks or sessions. • You are responsible for the financial health, retention and growth of your client portfolio. • Lead all high-level conversations and contract scoping with approval from C-suite executives. • Own and drive client renewals across all content lines, ensuring proactive planning, strong retention, and successful renewal outcomes. • Stay ahead of the curve to ensure Skyword’s solutions remain cutting-edge in a rapidly shifting AI landscape.
• 15+ years in client/account management, strategy, or operations (agency/consultancy side preferred) • 10+ years in senior marketing, demonstrated success in hitting client retention metrics • Demonstrated ability to influence C-suite buyers on strategy and business outcomes, not just deliverables • Deep understanding of multi-format programs (written, video, graphic) and how they perform in an AI-driven search ecosystem • Ability to translate performance metrics into forward-looking business cases • Demonstrated ability to hit retention targets and manage to target margins • Proficiency with audience insight platforms and a strong command of AI search dynamics (AEO/SEO) • Bachelor’s degree required; MBA or equivalent experience preferred
• A competitive market-based salary • Flexibility. We are a100% remote, open and collaborative work environment • Medical, dental, vision, life, and disability insurance plans • 401(k) Profit Sharing Plan • Flexible Vacation time • Paid holidays and Wellbeing Fridays
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