
11 - 50 employees
Founded 2016
🍽️ Food & Beverage
🏭 Manufacturing
🛍️ eCommerce
Food & Beverage • Manufacturing • eCommerce
Smalls is a provider of high-quality cat food, offering ultra-high protein meals that are gently cooked without fillers, preservatives, or artificial ingredients. They focus on health and nutrition for cats, promising notable health improvements for pets after switching to their products. Customers can subscribe for monthly deliveries and customize their plans based on their pets' needs, along with a satisfaction guarantee that includes free treats for life.
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11 - 50 employees
Founded 2016
🍽️ Food & Beverage
🏭 Manufacturing
🛍️ eCommerce
Food & Beverage • Manufacturing • eCommerce
Smalls is a provider of high-quality cat food, offering ultra-high protein meals that are gently cooked without fillers, preservatives, or artificial ingredients. They focus on health and nutrition for cats, promising notable health improvements for pets after switching to their products. Customers can subscribe for monthly deliveries and customize their plans based on their pets' needs, along with a satisfaction guarantee that includes free treats for life.
• Define a multi-year vision for Smalls' digital product and underlying platform, and translate it into a team roadmap • Decide investment priorities, build choices, team resourcing, and technology-stack changes • Connect product decisions to the company's long-term vision and financial goals • Own the customer-facing digital experience, including onsite experience, purchase and checkout flows, account and subscription experience, and retention-oriented product surfaces • Guide UX, merchandising, and onsite-flow decisions to reflect the brand • Own product and experience metrics tied to revenue, including conversion, AOV, LTV, and retention • Partner with Marketing on acquisition, retention, and reactivation • Establish technical direction and build a high-quality, fast-shipping engineering organization • Make build-vs-buy and platform decisions and maintain the technology stack • Attract, develop, and motivate a cross-functional product and engineering organization • Serve on the leadership team and report to the SVP, Growth & Data • Align teams around strategy, roadmap rationale, and business outcomes
• 12+ years (or equivalent) across product and technology leadership • Experience setting strategy, leading teams, and growing important business metrics • Experience scaling consumer commerce across DTC subscription and traditional ecommerce • Understanding of subscription-first businesses, one-time purchase, and subscribe-and-save models • Strong knowledge of the modern DTC stack, including Shopify • Technical depth to set engineering direction and earn engineers' trust • Experience operating at the product–marketing seam across growth, brand, and product • Exceptional people leadership, talent attraction, resource management, and team-building ability • Ability to communicate roadmap rationale clearly and discuss architecture with engineers and executives • Customer-centered strategy grounded in data, testing, and research • Commercial orientation and accountability for business outcomes • Genuine interest in cats and the cat community
• Fully paid Health, Vision, and Dental insurance • 4-day work week • Unlimited PTO • Fully remote office and culture • Department and company off-sites and retreats • Free cat food every month • Competitive salary
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