Senior Manager – Marketing

Job not on LinkedIn

🔥 8 minutes ago

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Smart Care

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🍽️ Food & Beverage

🏥 Healthcare

📦 Logistics

Food & Beverage • Healthcare • Logistics

Smart Care is a company that specializes in the repair and maintenance of foodservice equipment, ensuring that grocery stores, convenience stores, restaurants, and non-commercial foodservice providers remain operational and efficient. With a focus on improving uptime and reducing operating costs, Smart Care offers a wide range of services, including equipment repair, maintenance, design, and installation for both hot side and cold side equipment such as ovens, fryers, refrigeration systems, and HVAC systems. The company is notable for having over 1000 technicians across 50 provider locations in the United States and has been named the 2024 Foodservice Equipment Repair and Maintenance Company of the Year. Smart Care emphasizes professional service, social impact, and community support, while also providing career opportunities with competitive pay and mentorship programs.

📋 Description

• Develop and execute integrated marketing strategies aligned to company growth goals, revenue targets, and priority segments • Serve as a strategic partner to sales leadership to align marketing efforts with pipeline and revenue objectives • Lead planning and prioritization of campaigns and focus resources on highest-impact initiatives • Provide guidance and mentorship to junior marketing team members or cross-functional contributors • Own end-to-end strategy and execution of multi-channel marketing campaigns across digital, email, web, events, and social • Drive go-to-market strategies for services, solutions, and verticals • Optimize campaigns using performance data to improve lead quality, conversion, and return on investment • Partner with sales on account-based marketing and targeted growth initiatives • Oversee marketing content development, brand messaging, and internal communications • Lead trade show, conference, and customer event strategy and execution • Oversee event planning, vendor management, and budget allocation • Own performance of website, search, paid media, and social channels • Oversee marketing automation and CRM initiatives for lead management and nurturing • Define KPIs tied to leads, pipeline contribution, conversion, and revenue impact • Build and deliver executive-level marketing performance and ROI reporting • Translate data into actionable insights to refine strategy, audience targeting, and channel mix • Collaborate with product, operations, and leadership teams on strategic initiatives • Influence decision-making with data-driven insights and market perspective • Connect teams to ensure alignment and execution excellence

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field • 6–10 years of progressive marketing experience, preferably in a B2B environment • Proven track record of developing and executing marketing strategies that drive measurable business results • Experience leading cross-functional initiatives and managing multiple priorities • Strong understanding of digital marketing, demand generation, and campaign optimization • Preferred: Experience in field service, refrigeration, or related technical industries • Preferred: Experience supporting account-based marketing or enterprise sales environments • Preferred: Experience managing agencies, vendors, or external partners • Strategic thinking with strong execution discipline • Data-driven decision-making and performance orientation • Executive communication and stakeholder influence • Strong leadership presence and ability to drive alignment • Ability to operate effectively in a fast-paced, evolving environment