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Segment Marketing Communication Strategist

Job not on LinkedIn

đŸ”„ 0 minutes ago

🏈 Alabama, Arizona, +30 more states – Remote

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đŸ’” $58.5k - $93.5k / year

⏰ Full Time

🟱 Junior

🟡 Mid-level

🎡 Marketing

đŸ‘» Ghost score 0%

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Logo of SNHU Careers

SNHU Careers

10,000+ employees

Founded 1932

đŸ’Œ Consulting

đŸ„ Healthcare

📣 Marketing

Consulting ‱ Healthcare ‱ Marketing

SNHU Careers is the careers and hiring portal for Southern New Hampshire University, a nonprofit institution focused on transforming learners’ lives. The site promotes the university’s mission-driven culture, inclusive values, employee benefits (including remote work options and paid time off), and a wide range of job categories from academics and teaching to business operations, student support, marketing, and campus roles. It encourages talent community sign-ups and highlights professional development, diversity and equity initiatives, and flexible work arrangements.

📋 Description

‱ Support marketing communications strategy and execution to advance SNHU's mission, vision, and growth goals ‱ Develop and execute communication strategies across priority audience segments throughout the student journey ‱ Collaborate on segment marketing communication workflows and team tasks ‱ Manage, monitor, and facilitate resolution of email, physical mail, text, automated journey, and ad-hoc communication projects using Salesforce Marketing Cloud ‱ Improve customer experience through communication and engagement strategies ‱ Analyze communication efforts with cross-functional team members and recommend changes ‱ Monitor, review, and report on marketing communication activity and results ‱ Provide relevant data to field directors for partner meetings ‱ Support marketing technology and Admissions teams in promoting, creating, and managing content for on-campus recruitment events ‱ Support marketing technology adoption within SNHU's marketing technology stack ‱ Enter, maintain, and coordinate segment event information in designated software platforms ‱ Monitor the health and deliverability of SNHU's email-sending IP addresses ‱ Collaborate with campus and segment partners on strategic student communications

🎯 Requirements

‱ 3+ years enrollment management experience (campus, global, military, or related) or 2+ years of experience managing email campaigns and communications designed to support enrollment goals ‱ 2+ years of CRM experience, preferably Salesforce ‱ Bachelor's Degree or equivalent years of experience in lieu of degree acceptable ‱ Experience understanding and anticipating dependencies across complex systems ‱ Proficiency in communicating complex ideas and processes to business stakeholders ‱ Established command of Admissions processes ‱ Ability to convey information clearly with prospective students ‱ Ability to use Salesforce Marketing Cloud ‱ Employees must reside in, and work from, one of the approved states ‱ Reliable internet connection and a dedicated, properly equipped workspace free of distractions

đŸ–ïž Benefits

‱ High-quality, low-deductible medical insurance ‱ Low to no-cost dental and vision plans ‱ 5 weeks of paid time off ‱ Almost a dozen paid holidays ‱ Employer-funded retirement ‱ Free tuition program ‱ Parental leave ‱ Mental health and wellbeing resources ‱ Remote work option in approved states ‱ Reliable internet connection and dedicated, properly equipped workspace required for remote employees

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