Associate Director, Omnichannel Brand Partner

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $150k - $190k / year

⏰ Full Time

🟠 Senior

👔 Director

👻 Ghost score 0%

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Sobi - Swedish Orphan Biovitrum AB (publ)

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1991

🏥 Healthcare

🧬 Biotechnology

💊 Pharmaceuticals

Healthcare • Biotechnology • Pharmaceuticals

Sobi - Swedish Orphan Biovitrum AB (publ) is a global leader in providing innovative treatments for people with rare diseases. Specializing in therapeutic areas such as haematology and immunology, Sobi is committed to improving patient access to medicines for rare and debilitating conditions. With a strong R&D pipeline, the company is actively pursuing new therapies and collaborating globally to transform patient care in areas such as haemophilia and immune thrombocytopenia. Sobi also engages in extensive sustainability and humanitarian aid programs, demonstrating a firm commitment to patient-centric care and societal contributions.

📋 Description

• Partner with marketing and cross-functional teams to drive omnichannel and customer experience programs • Serve as the strategic hub connecting the enterprise Omnichannel/CX team and brand marketing teams • Balance enterprise priorities with brand-specific needs and lead cross-functional omnichannel initiatives autonomously • Manage agency relationships, scope, budgets, contracts, and performance • Advise marketing teams on omnichannel and digital efforts, including SEO/SEM, social, websites, email, and display • Develop and maintain omnichannel strategy roadmaps • Collaborate with Digital Analytics to translate customer and performance data into insights and recommendations • Ensure recommendations are implemented, tracked, and evaluated • Identify and prioritize key moments in the end-to-end customer journey for patients, caregivers, and HCPs • Translate enterprise initiatives such as modular content into actionable brand marketing strategies • Drive adoption and consistency of enterprise omnichannel initiatives across brands • Act as a strategic business partner between Omnichannel/CX and brand marketing teams • Provide direction and solutions in ambiguous situations • Communicate with senior leaders and facilitate stakeholder alignment • Influence without authority • Build and lead initiatives hands-on with minimal oversight

🎯 Requirements

• Bachelor's degree required • Minimum of 8 years of multi/omnichannel pharmaceutical marketing experience • Emphasis on digital engagement strategy optimizing customer experience and business results • Experience making quantitatively oriented recommendations based on real customer information and trends • Passion for data and analytics; ability to communicate actionable insights through persuasive storytelling • Recent experience at or supporting startup/emerging life science organizations • Focus on rare/orphan diseases • Proven experience designing and delivering high-impact digital/customer experience programs • Deep understanding of digital tactics, technology, and data, including Websites, UX, SEO/SEM, Media, Social, CRM, analytics, and digital field tools • Strong knowledge of marketing fundamentals and aligning marketing strategy and customer behavioral objectives with tactical campaign design • Strong business acumen and ability to explain complex technical concepts clearly and concisely • Demonstrated ability to lead complex projects with a hands-on, detail-oriented approach • Leadership experience managing agency partners, including relationship, project scope, budget, and contract management • Deep understanding of the end-to-end customer journey • Ability to translate enterprise-level initiatives into brand-level strategies and execution plans • Ability to connect insights to strategic decisions, execution, and measurable customer or business impact • Ability to prioritize and direct several projects simultaneously, meet deadlines, and propose solutions • Experience supporting pharmaceutical/biotech brand or product launches • Ability to establish omnichannel infrastructure and customer engagement strategy from pre-launch through commercialization • Preferred: commercial matrix organization experience • Preferred: understanding of pharmaceutical marketing and sales compliance concepts • Preferred: experience with third-party analytics and reporting vendors • Preferred: modern business intelligence tools such as Tableau • Veeva toolset and Salesforce Marketing Cloud experience highly desirable

🏖️ Benefits

• Competitive compensation • Generous time off policy • Summer Fridays • Opportunity to attend popular conferences • Work/life balance emphasis • Collaborative and team-oriented environment • Competitive 401(k) match • Tuition reimbursements • Wellness reimbursements • Comprehensive medical, dental, and vision package • Additional recognition awards • Short-term bonuses • Long-term bonuses