Senior GTM Strategy, Product Marketing Manager

🕒 July 28

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 32%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SoftBank Robotics America

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2012

🏥 Healthcare

🏨 Hospitality

📦 Logistics

Healthcare • Hospitality • Logistics

SoftBank Robotics America is the North American arm of SoftBank Robotics Group, the world's largest autonomous robot integrator. The company focuses on enterprise-scale robotics adoption, transforming how organizations automate their operations and work alongside robots. SoftBank Robotics America provides a comprehensive robotic automation program, supporting businesses from initial deployment to routine maintenance, resulting in significant labor cost savings and improved operational efficiency. Their innovative solutions offer real business value by automating tasks, thereby allowing human talent to focus on more strategic activities. Specializing in automation for various industries such as healthcare, hospitality, and commercial cleaning, they leverage their proprietary platform SBR Connect to monitor fleet activity and inform data-driven decisions, maximizing efficiency and success in automation initiatives.

📋 Description

• Influence overall go-to-market strategy with Product, Sales, Marketing, Customer Success, RevOps, Partnerships, and Executive Leadership • Develop commercialization frameworks, market intelligence, competitive insights, and vertical growth strategies • Translate strategic priorities into messaging and customer-facing content across the buyer journey • Own SBRA’s market narrative, value proposition, and messaging architecture • Lead category creation and positioning across customer segments and priority industries • Ensure consistent messaging across sales, partners, marketing, customer success, proposals, presentations, and executive communications • Write, design, and improve pitch decks, proposals, executive presentations, messaging frameworks, solution briefs, one-pagers, case studies, email copy, and sales narratives • Convert complex robotics, software, service, and operational concepts into persuasive content for enterprise buyers • Partner with Sales and executives on strategic presentations and proposals • Own content development from concept and drafting through review, production, and field adoption • Transform live deployments into customer references, case studies, ROI validation, testimonials, executive reference programs, and reusable proof points • Interview customers and internal teams to capture measurable outcomes and create commercial stories • Develop sales playbooks, business cases, battlecards, executive presentations, ROI/TCO models, proposal templates, objection-handling guides, and partner enablement materials • Lead win/loss reviews and improve messaging, qualification, content, and enablement • Conduct customer, partner, prospect, and field research to influence Product strategy, GTM priorities, messaging, and content • Test and refine messaging based on market response and commercial performance • Produce B2B content using original writing, visual storytelling, customer insights, and AI-enabled workflows • Support demand generation, webinars, partner events, executive thought leadership, and industry presentations • Maintain consistent editorial standards and brand voice across customer-facing materials

🎯 Requirements

• 8+ years in Product Marketing, GTM Strategy, Commercial Strategy, B2B Content Marketing, or a related discipline • Demonstrated experience personally creating enterprise B2B sales and marketing content, including pitch decks, proposals, messaging frameworks, executive presentations, solution briefs, case studies, and sales enablement materials • Portfolio or specific work examples demonstrating strong writing, presentation development, customer storytelling, and commercial content execution • Ability to translate complex technology, services, or operational solutions into clear and persuasive customer-facing narratives • Experience driving cross-functional GTM initiatives from strategy through execution • Experience building messaging for emerging enterprise technology categories • Strong enterprise sales enablement and partner enablement experience • Experience collaborating directly with sales leaders and executives on strategic pursuits, customer presentations, and proposals • Experience leading win/loss analysis and customer proof programs • Exceptional executive storytelling, writing, editing, and communication skills • Ability to build ROI/TCO models and commercialization strategies • Willingness and interest in personally executing content creation as a core part of the role • Ability to operate effectively in a lean, fast-moving organization without the resources or infrastructure of a large enterprise • Comfortable building processes and deliverables from the ground up, managing ambiguity, and shifting between strategic and tactical work • Willingness to travel to customers, partners, and SBRA offices • Preferred: Experience in robotics, AI, enterprise SaaS, PropTech, ClimateTech, Industrial Tech, Logistics Tech, Automation, or another complex B2B technology category • Preferred: Experience working in a startup, scale-up, business unit, or other entrepreneurial environment • Preferred: Experience creating new market categories and developing messaging for unfamiliar or emerging solutions • Preferred: Success producing content for complex, consultative enterprise sales cycles • Preferred: Experience developing proposals or presentations for large strategic accounts and executive buyers • Preferred: Strong presentation-design judgment and proficiency with modern content-development tools • Preferred: Analytics and BI tools • Preferred: AI-assisted content creation and creative production

🏖️ Benefits

• Medical, dental, and vision coverage • Paid time off and company holidays • Retirement savings programs • 401k matching program • Performance-based bonus opportunities • Professional development and leadership growth opportunities