GTM Partnerships

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Sparrow

51 - 200 employees

Founded 2018

👥 HR Tech

☁️ SaaS

🤝 B2B

💰 $35M Series B - Sparrow on 2025-07

HR Tech • SaaS • B2B

Sparrow is a B2B HR technology company providing an end-to-end employee leave management platform and high-touch service. Its SaaS automates federal, state, and local leave compliance, payroll calculations, filings and notices, reporting, and payroll reconciliation while integrating with HRIS, payroll systems, insurance carriers and even state agencies. Sparrow combines automated software with dedicated leave specialists to support HR/People teams and employees, offers enterprise-ready security and multinational support (U. S. and Canada), and emphasizes cost savings, compliance, and a streamlined employee experience.

📋 Description

• Execute Sparrow's GTM strategy with HRIS systems, disability insurance carriers, payroll systems, PEO organizations, and point solution partners • Identify and secure new partnerships to expand Sparrow's reach and market presence • Operationalize and deepen existing partnerships • Coordinate with service, operations, and engineering teams to scope work, maintain timelines, and complete initiatives • Negotiate preferred partnerships and build joint GTM initiatives and co-selling frameworks • Create materials, training, processes, and tools for partner organizations • Own pipeline generation, closed-won revenue, and retention business through partnerships • Partner with Sales to activate and manage partner-sourced opportunities • Track and optimize partnership performance metrics and ROI • Build and maintain relationships with key partner stakeholders • Serve as primary point of contact for strategic partnerships • Build scalable partnerships processes, playbooks, and future team growth

🎯 Requirements

• 5–7+ years of experience in partnerships, channel sales, or business development • Direct experience with insurance carriers, point solutions, and/or HRIS ecosystems to build or scale partnership programs in a high-growth environment • Deep understanding of the HR tech and/or insurance carrier ecosystem • Strong ability to build and manage partner relationships • Strategic and hands-on approach to building from the ground up • Experience working cross-functionally with technical, product, and service teams • Experience leading highly technical partnership projects • Excellent communication and collaboration skills • Ability to influence internal and external stakeholders • Highly self-motivated and results-driven • Comfortable operating in ambiguity • Legally authorized to work in the United States • Must not require employer sponsorship to work in the United States • Must be physically working from within the United States

🏖️ Benefits

• Remote work • Opportunity to work with a diverse, highly talented, and supportive team • Mission-driven work helping People teams and employees during leave • Equal employment opportunity

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