Director, Marketing Operations

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🔥 0 minutes ago

🏄 California, New York, +1 more states – Remote

🏄 California – Remote 🗽 New York – Remote 🌲 Oregon – Remote

💵 $150k - $190k / year

⏰ Full Time

🔴 Lead

⚙️ Marketing Operations

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Spring Fertility

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

🏥 Healthcare

⚕️ Healthcare Insurance

Healthcare • Healthcare Insurance

Spring Fertility is a leading fertility clinic that offers a range of reproductive health services, including IVF, egg freezing, and genetic counseling. With multiple locations across the United States, Spring Fertility provides state-of-the-art facilities and personalized care to help individuals and couples on their fertility journey. Their team of experts utilizes the latest advances in reproductive medicine to deliver successful outcomes, all while maintaining a patient-centric approach. They serve a diverse demographic, including the LGBTQIA+ community, and focus on creating treatment plans tailored to each patient's unique needs. Spring Fertility is committed to innovation and excellence in fertility care.

📋 Description

• Serve as the primary connection between marketing and clinic/practice operations, translating campaigns, promotions, and market initiatives into executable clinic-level plans • Partner with local clinic leadership and front-desk/patient coordinator teams to implement campaigns, offers, and patient-facing materials consistently and on time • Anticipate and resolve operational barriers affecting campaign activation in clinics • Build repeatable playbooks and toolkits for national and local marketing campaigns • Support new clinic openings, market expansions, and local growth initiatives with marketing activation plans • Own the operational brand calendar connecting campaigns, clinic capacity, and local market readiness • Own operating models, standards, processes, and success measures for marketing engagement with clinic and clinical teams • Create and operationalize patient acquisition campaigns supporting market-specific patient volume goals • Lead post-campaign reviews assessing in-clinic execution and clinical volume impact • Own clinical volume KPIs, including new patient volume, appointment conversion, and clinic-level demand by market • Translate volume trends, capacity constraints, and conversion insights into marketing recommendations • Monitor volume trends by clinic and market and recommend shifts in marketing investment • Partner with Clinical Leadership and providers on accurate patient education resources, content, and communications • Serve as marketing’s day-to-day liaison to clinical stakeholders • Ensure patient education, physician-facing materials, and in-clinic communications meet clinical accuracy and patient experience standards • Gather clinical and provider input on patient needs and journey friction points to inform marketing and content priorities • Develop and manage patient engagement programs, events, communications, and local market activation • Develop and operationalize a patient ambassador program • Directly manage Spring’s Community Manager and provide day-to-day guidance for community building, local partner activation, and patient-facing engagement initiatives

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field • 7–10+ years of experience in marketing operations, healthcare/clinical operations, practice management, or a role bridging marketing and operational teams • Proven experience translating marketing strategy into operational execution across multiple locations or sites • Experience partnering with clinical, provider, or medical stakeholders on patient-facing content or communications • Strong analytical skills and experience building and owning KPI reporting connecting marketing activity to business or volume outcomes • Strong systems and process fluency • Experience using dashboards, CRM or patient funnel reporting, project management tools, and campaign intake/workflow processes • Remote residence in one of the regions CA, NY, or OR • Ability to travel approximately 20%

🏖️ Benefits

• Competitive medical, dental, and vision plans • Paid time off to recharge and enjoy personal time • Access to BetterHelp therapy sessions for mental and emotional wellness • Commuter benefits • Discounted rates on home, auto, and pet insurance • 401(k) with up to a 4% company match • Comprehensive fertility and parental leave benefits • Career development opportunities in a fast-growing organization • Employer-paid life and disability insurance