Lifecycle Marketing Manager

🔥 17 hours ago

🇺🇸 United States – Remote

💵 $115.2k - $144k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Sprout Social, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

📣 Marketing

☁️ SaaS

🌍 Social Impact

Marketing • SaaS • Social Impact

Sprout Social, Inc. is a leading provider of social media management solutions. The company offers a comprehensive platform that enables businesses to streamline their customer care, enhance community management, and drive marketing efforts across various social media channels. With features like engagement, publishing, analytics, and social listening, Sprout Social helps organizations uncover trends, gather insights, and amplify their brand awareness. Their platform integrates AI and automation to improve efficiencies and personalize customer care. Additionally, Sprout Social offers influencer marketing and employee advocacy tools to enhance social reach. Trusted by over 30,000 brands and recognized for its top-tier software products, Sprout Social caters to enterprises, agencies, and small to medium businesses, providing innovative solutions to maximize the impact of social media strategies.

📋 Description

• Develop strategy and create and optimize self-service customer lifecycle programs • Identify milestones, messages, and experiences that drive onboarding success, product adoption, and account retention • Build and operate in-app customer lifecycle strategy with cross-functional partners • Launch relevant communications programmatically and iterate approaches as the product evolves • Oversee project management for self-service email and in-app lifecycle programs • Set timelines, deliverables, and resourcing across teams • Research, experiment with, and implement AI tools and approaches • Analyze program performance and customer engagement • Share insights with stakeholders and make data-driven adjustments • Collaborate with Product, Customer Success, Product Marketing, Product Operations, Brand Creative, and Marketing Operations • Lead execution of new self-service lifecycle programs • Present program reporting and insights and suggest improvements • Contribute to quarterly and annual planning and communicate lifecycle initiative impact

🎯 Requirements

• 6+ years of relevant experience in Lifecycle Marketing, Customer Education, or Product Marketing roles • 3+ years of experience creating or supporting B2B product adoption or customer education programs • Proven track record developing and executing cross-functional projects with customer-facing deliverables from ideation through reporting outcomes and future iteration planning • Demonstrable expertise in standalone and evergreen marketing campaigns delivering product adoption outcomes • Preferred: 3–5 years owning in-app communications or digital adoption strategy • Preferred: Ability to collaborate with Product teams, translate technical roadmap language into adoption strategy, and influence without authority • Preferred: Data-driven experimentation and test design • Preferred: Ability to prioritize high-impact work and drive alignment across teams • Preferred: Familiarity with social media marketing and the social media marketing technology landscape • Preferred: User-level familiarity with Salesforce, Customer.io, Pendo, Gainsight, Claude, or Gemini

🏖️ Benefits

• Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents • Full, free access to Modern Health, including coaching, therapy sessions, and digital wellness resources • 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match) • 100% employer-paid Life and Disability insurance • Flexible PTO policy and company-wide Rest & Recharge days • Up to 16 weeks of paid parental leave • $1,000 USD annual Lifestyle Spending Account • One-time $550 USD home office setup stipend • Monthly $50 USD internet stipend • 16 hours of paid volunteer time annually • $100 annual charitable donation match • Pre-tax commuter benefits • Subsidized child/eldercare through Care.com • Discounted pet insurance through Figo • No-cost personalized financial wellness support through Your Money Line • Flexible work location where available