Field Marketing Specialist

Job not on LinkedIn

🔥 1 minute ago

🏄 California – Remote

🏄 California – Remote

💵 $72k - $75k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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GT's Living Foods

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1995

🏥 Healthcare

📣 Marketing

🍽️ Food & Beverage

Healthcare • Marketing • Food & Beverage

GT's Living Foods is a company dedicated to promoting health and wellness through its range of living, probiotic-rich foods and beverages. The company believes in harnessing the healing power of Mother Nature by creating products fueled by raw fermentation and naturally occurring probiotics. GT's Living Foods offers a diverse collection of brands and products, including kombucha, kefir, and plant-based items, all aimed at transforming health from the inside out. The company is committed to providing consumers with authentic, functional living nutrition inspired by ancient wisdom and natural flavors.

📋 Description

• Drive brand awareness, consumer trial, and market share growth within the assigned market • Recruit, train, support, and coach Brand Ambassadors • Oversee Brand Ambassador activations driving product trial, education, and sales • Support local market strategy with the Field Marketing Manager • Execute sampling initiatives, retail activations, and pop-ups • Ensure product displays, merchandising, and educational materials meet brand standards • Identify and lead local events that increase brand awareness and market presence • Represent the brand and create connections with consumers • Build relationships with retail partners and support distribution, visibility, and in-store execution • Enhance shelf presence, point-of-sale materials, and merchandising • Partner with Sales on key accounts and sell-through programming • Monitor local market activity and competition • Support collegiate sampling programs and campus ambassadors • Plan event logistics, including product, assets, staffing, and performance goals • Oversee inventory, storage, marketing assets, equipment, cold storage, and company vehicles • Ensure proper vehicle use, care, safety training, and compliance • Track, analyze, and report activation performance, sales impact, consumer feedback, and learnings • Develop post-event recaps with actionable insights • Gather and synthesize consumer and market insights • Manage budgets, expenses, receipts, and reports • Collaborate with Sales, Marketing, Logistics, and cross-functional teams • Support continuous program improvement and perform other assigned duties

🎯 Requirements

• Bachelor’s Degree in Marketing or related major (preferred) • 4+ years of job-related experience • Valid driver’s license, proof of insurance and be able to drive a motor vehicle • Willing to travel locally 40-60% of the time, inclusive of nights and weekends • Able to lift 50lbs to aid event set-up • Demonstrated experience planning and executing events, retail activations, and local marketing campaigns, including logistics coordination and on-site execution • Experience recruiting, hiring, and onboarding part-time or full-time team members (e.g., brand ambassadors), with the ability to support training and performance expectations • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word); experience with event tracking, reporting, or CRM tools is a plus • Prior experience in the CPG food and/or beverage industry strongly preferred, with an understanding of retail environments and consumer engagement • Strong networking and community-building skills • Ability to work independently and collaboratively in a fast-paced, field-based environment with minimal supervision • Highly organized and detail-oriented, with strong time management and prioritization skills • Creative thinker able to develop engaging activations, solve problems independently, and adapt quickly • Proven ability to manage high-pressure situations with professionalism, adaptability, and sound judgment • Ability to manage multiple priorities and execute across various initiatives simultaneously • Passion for kombucha and interest in raw, organic, and functional foods

🏖️ Benefits

• Health Insurance: Medical, Dental, Vision, and Life Insurance • 401K with Matching • Employee Assistance Program • Discounts on the amazing GT’s product line (available for pickup at headquarters only) • Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!) • Bonus eligible