Senior Manager, Digital Marketing – Content Strategy

🔥 4 minutes ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SSA Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1971

🏨 Hospitality

🛒 Retail

☁️ SaaS

Hospitality • Retail • SaaS

SSA Group is a 50-year-old services company that partners with cultural attractions including zoos, museums, and aquariums to provide bundled guest-facing services: retail, admissions (digital ticketing), dining/food/catering, and integrated operations. They focus on driving revenue, innovation, and mission-focused guest experiences for more than 80 attractions, offering technology-enabled ticketing, retail strategy, food service, and partnership management.

📋 Description

• Partner with marketing leadership to develop and execute SSA's go-to-market strategy • Align marketing initiatives with organizational priorities, business development objectives, partner needs, and growth opportunities • Support launches of new programs, services, partnerships, initiatives, and strategic campaigns • Develop audience, channel, and content recommendations • Identify opportunities to strengthen SSA's market positioning and competitive differentiation • Own SSA's content strategy across digital channels and marketing initiatives • Develop annual and quarterly content plans • Oversee thought leadership, case studies, website content, newsletters, sales collateral, industry one-pagers, blogs, white papers, and other marketing materials • Manage content calendars and publishing schedules • Ensure consistency in messaging, tone, voice, style, and brand positioning • Implement content review and approval processes and maintain editorial standards documentation • Review major marketing assets before publication, production, or launch • Develop and implement SEO strategies for search engines and AI-powered search experiences • Conduct keyword research, technical SEO reviews, and content optimization for SSA and partner websites • Monitor organic performance and recommend optimization opportunities • Use analytics tools to connect digital activity to business outcomes • Develop dashboards and reporting; analyze content performance, website engagement, search visibility, and audience behavior • Provide strategic recommendations based on performance data and market trends • Support quarterly business reviews and marketing planning • Supervise, delegate to, coach, mentor, and develop digital marketing team members and contractors • Establish expectations, goals, and performance standards • Foster collaboration, accountability, continuous improvement, and improved marketing operations

🎯 Requirements

• 7+ years of experience in digital marketing, content marketing, brand marketing, or related fields • Demonstrated experience developing and executing go-to-market strategies • Proven content strategy and editorial planning experience across complex, multi-channel programs • Demonstrated ability to lead cross-functional marketing initiatives and manage marketing team members or contractors • Strong understanding of SEO, website strategy, content optimization, and digital experience management • Proficiency with Google Analytics, Search Console, SEMrush, HubSpot, and related marketing platforms • Bachelor's degree preferred; equivalent combination of education and demonstrated leadership experience considered • Excellent written and verbal communication skills • Ability to manage competing deadlines across multiple concurrent content and campaign workstreams • Occasional availability outside standard hours to support launches, campaigns, or business reviews as needed

🏖️ Benefits

• $75 monthly cell phone stipend • Flex Time Off with no accruals • Medical, Dental, Vision, Life Insurance and other voluntary benefits for you and your family; employee premiums applicable • 401(k) program with a 15% company match, eligible after one year of employment with 1,000 hours worked and subject to enrollment periods • Employer-sponsored Short-Term Disability and Long-Term Disability • Birthing Parent Plan: up to 6–8 weeks fully paid leave • SSA Paid Benefit: up to 120 hours of paid leave for qualifying reasons, including Parental Bonding and family serious medical conditions • Up to 5 days Paid Bereavement Leave • On-Demand Pay Program • Meal Plan & Employee Discounts where applicable • Paid sick leave in accordance with applicable state and local laws