Digital Marketing Strategist

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🔥 8 minutes ago

🐊 Florida, North Carolina, +1 more states – Remote

🐊 Florida – Remote 🌲 North Carolina – Remote 🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Affordable Dentures & Implants

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1975

🏥 Healthcare

👥 B2C

Healthcare • B2C

Affordable Dentures & Implants is a U. S. -based dental services organization focused on providing dentures and dental implants. Founded in 1975 (per site content), the company operates a large network of clinics and affiliated implant providers and supports clinical teams with corporate business services, dental lab technicians, and practice support. The brand emphasizes affordability, clinical quality, and patient-focused care, and advertises career opportunities across clinical, laboratory, and corporate roles with a corporate support center in Research Triangle Park, NC.

📋 Description

• Consult and partner with key stakeholders and external agencies to develop digital marketing campaign strategies and test plans across Paid Search, Social, Display, Video, and Emerging channels • Analyze performance data to identify trends, insights, and optimization opportunities • Guide third-party agencies in developing performance marketing plans and optimizing budget and campaign performance • Develop performance presentations summarizing key results for audiences ranging from executive leadership to doctors • Conduct audience research, competitive analysis, and market research to inform strategy • Collaborate with creative, content, and product teams to align campaigns with brand messaging and business goals • Execute and refine demographic, behavioral, lookalike, and custom audience targeting strategies • Oversee tracking and tagging needs, including UTMs, pixels, and conversion events, and coordinate with development teams as needed

🎯 Requirements

• Bachelor's degree in marketing, business, or a related field • 3–5+ years of hands-on experience managing multi-channel digital campaigns • Expert proficiency with Google Ads and Microsoft Ads • Expert proficiency with Meta • Expert proficiency with Google Display Network and DSPs such as The Trade Desk and DV360 • Ability to work with data, build reports, and communicate insights to stakeholders • Comfortable using AI tools for reporting, data analysis, and presentation development • Excellent project management, organization, and communication skills • Experience with Invoca or other call-tracking platforms (preferred) • Experience overseeing tracking/tagging needs such as UTMs, pixels, and conversion events (preferred) • Must be currently authorized to work full-time in the United States • Employment visa sponsorship is unavailable