Digital Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

💵 $85k - $140.1k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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ConnectiveRx

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2009

🏥 Healthcare

💼 Consulting

📣 Marketing

💰 Private Equity Round on 2020-03

Healthcare • Consulting • Marketing

ConnectiveRx is a company that provides personalized solutions in the healthcare sector, focusing on improving the patient experience and facilitating access to medications. They leverage industry expertise to offer a variety of services aimed at making healthcare more efficient and accessible. Additionally, ConnectiveRx emphasizes diversity, equity, and inclusion within their workforce, showcasing their commitment to social responsibility.

📋 Description

• Own the strategy and execution of organic and paid campaigns across LinkedIn and Meta, tied to brand awareness, demand generation, or ABM objectives • Manage audience targeting, content programming, budgets, and ongoing channel optimization • Track and report campaign performance to the VP, CMO, and stakeholder teams • Collaborate with recruiting to maintain and evolve the employer brand presence • Conduct continuous competitive assessment of ads and campaigns using Similarweb or other tools • Revise content strategy with the VP and CMO to deliver differentiated messaging to core audiences • Lead paid search and display strategy, execution, and optimization across Google Ads and other platforms • Own keyword research, bidding strategy, audience targeting, ROI measurement, and budget-to-outcome analysis • Develop and implement SEO strategies for corporate and product content • Partner with subject matter experts and content stakeholders on content structure, tagging, optimization, audits, and reporting • Own AEO and GEO strategy for discoverability in AI-generated responses • Audit AI-driven search performance and implement schema markup and passage-level optimization • Develop forms and landing pages for gated content and establish tracked-link taxonomy • Own email marketing strategy, audits, segmentation, nurture, ABM, outreach, production, and performance management • Track B2B digital marketing and AI-driven search developments and recommend useful tools • Scope and execute initiatives with external agencies and vendors • Apply compliance and stakeholder review processes to campaign planning • Build timelines and workflows that keep digital programs moving without creating compliance risk

🎯 Requirements

• Undergraduate degree required; Marketing, Communication, or similar is a plus • 5–7 years of experience in Digital Marketing and presenting reporting to stakeholders • B2B marketing background required • Pharmaceutical, patient services, copay services, provider services, or healthcare technology solutions experience is a plus • Deep understanding of B2B paid and organic digital marketing across social, search, and email • Demonstrated ability to connect channel activity to demand generation and ABM outcomes • Working knowledge of SEO fundamentals • Fluency in AEO/GEO, including how AI-driven search platforms surface and rank content • Understanding of digital marketing measurement and attribution, channel ROI, reporting frameworks, and senior-stakeholder performance presentations • Advanced knowledge of digital marketing strategies, platforms, and execution • Fluency in marketing-impact analysis and reporting techniques • Strong competency in website and CMS content management • Experience in HubSpot is a plus • Strong interpersonal communications skills and comfort working across teams and departments • Travel required 2–4 times per calendar year for marketing team meetings or ConnectiveRx corporate events • Adhere to company policies, procedures, Information Security and Compliance Programs, and SOC1, SOC2, PCI, and HIPAA requirements • Maintain compliance with company and client policies, business rules, ethics, and applicable laws

🏖️ Benefits

• Bonus (or commissions) opportunity • Medical insurance • Dental insurance • Vision insurance • Life insurance • Disability insurance • 401(k) plan with employer contributions where applicable • Flexible paid time off (PTO) policy for exempt employees, covering sick days, personal days, and vacations • Eight standard company holidays annually • Three floating holidays annually