Senior Manager, Executive Client Strategy, Digital Marketing

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🔥 11 minutes ago

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USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Serve as a trusted strategic advisor to a portfolio of LocaliQ's highest-value and most complex client accounts • Align digital marketing strategies with client business objectives, identifying opportunities for growth, retention, and long-term partnership success • Lead executive-level business reviews, delivering actionable insights and strategic recommendations that drive measurable results • Establish performance standards and best practices across multiple client delivery teams • Ensure successful campaign execution, optimization, pacing, and KPI attainment across all digital marketing channels • Leverage performance, retention, and profitability data to drive continuous improvement and informed decision-making • Partner with Sales, Product, Operations, and Client Success leadership to shape strategic initiatives, service offerings, and client solutions • Champion innovation in measurement, attribution, reporting, automation, CTV, video, and emerging digital marketing capabilities • Lead cross-functional initiatives that enhance client outcomes while improving operational scalability and efficiency • Lead, motivate, and develop a team of managers, senior strategists, and individual contributors across multiple client-facing pods • Foster a culture of accountability, collaboration, innovation, and continuous learning • Own workforce planning, succession planning, talent development, and onboarding strategies for the team • Partner with Enablement and HR to ensure teams remain at the forefront of evolving digital marketing trends and best practices • Design and implement scalable processes, playbooks, and operational standards that drive consistency and excellence • Effectively manage competing priorities and stakeholder expectations across multiple teams and business functions • Build strong alignment between Sales, Client Success, Product, and Operations to ensure seamless execution and exceptional client experiences

🎯 Requirements

• Experienced digital marketing leader • Strategic thinking, client relationship management, and operational excellence • Passion for developing talent • Ability to develop data-driven strategies across PPC, SEO, Paid Social, CTV, Display, Video, and emerging channels • Ability to lead executive-level client business reviews • Experience using performance, retention, and profitability data for decision-making • Experience partnering cross-functionally with Sales, Product, Operations, and Client Success leadership • Experience leading and developing managers, senior strategists, and individual contributors • Experience with workforce planning, succession planning, talent development, and onboarding strategies • Ability to design and implement scalable processes, playbooks, and operational standards