Digital Brand Manager

Job not on LinkedIn

🔥 0 minutes ago

🐻 Alaska, California, +13 more states – Remote

🐻 Alaska – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🏛️ District of Columbia – Remote 🌺 Hawaii – Remote 🌾 Iowa – Remote ⚜️ Louisiana – Remote 🦬 Montana – Remote 🌾 Nebraska – Remote 🗽 New York – Remote 🌾 North Dakota – Remote 🏈 Ohio – Remote ⚓ Rhode Island – Remote ☕ Washington – Remote 🦬 Wyoming – Remote

💵 $90k - $139k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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American Psychological Association

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1892

🏥 Healthcare

💼 Consulting

🤝 Non-profit

Healthcare • Consulting • Non-profit

American Psychological Association is a leading nonprofit professional organization that advances psychological science, practice, education, and public understanding to benefit society and improve lives. It publishes scholarly journals and APA Style resources, maintains extensive research databases, offers continuing education and accreditation, provides member services and networking, and advocates for psychology-informed policy and practice. APA also hosts conferences, issues standards and guidelines, and produces public-facing content on mental health, research, and professional development.

📋 Description

• Lead APA’s Business Innovation & Growth digital brand presence, content ecosystem, and web experience • Define and maintain digital brand positioning, messaging, and storytelling across Business Innovation & Growth offerings • Develop and execute content strategy supporting thought leadership, demand generation, and engagement • Lead creation and governance of websites, landing pages, blogs, case studies, and social media assets • Own and optimize website experience, user journeys, information architecture, and persona-based pathways • Drive technical and content SEO strategy to improve search visibility and organic traffic • Lead CRO efforts through testing, experimentation, and performance improvements • Plan and optimize paid and organic digital channels, including search, social, and programmatic media • Implement brand and digital governance, style guides, standards, and quality assurance processes • Collaborate with marketing managers to align content, web experience, and digital channels with integrated campaigns • Analyze and report digital performance metrics, providing recommendations for effectiveness and business strategy • Integrate digital brand efforts with events, partnerships, and thought leadership initiatives • Partner with external PR agencies and internal stakeholders to amplify earned media, thought leadership, and brand storytelling • Perform other duties as assigned

🎯 Requirements

• Bachelor’s degree in marketing, communications, or related field • Master’s degree preferred • 5–7 years of experience in digital marketing, brand management, or content strategy in a B2B environment • Expertise in media relations, content strategy, SEO, CRO, and digital experience optimization • Experience managing websites, content ecosystems, and paid/organic digital channels • Ability to translate brand positioning into high-performing digital experiences and content • Ability to leverage AI tools to improve marketing efficiency, automate routine tasks, enhance content creation, and generate data-driven insights while maintaining quality and brand integrity • Qualified candidates must submit a resume and cover letter specifying salary expectations

🏖️ Benefits

• Remote Work/Flexible Scheduling • 401(k) option with employer match of up to 4% • Medical, dental, and vision insurance options • Outpatient mental health benefit • Paid personal/vacation time • 12 paid holidays • Family/Medical Leave • Tuition assistance • Employee Assistance Program (EAP) • Short- and long-term disability insurance