Digital Brand Manager

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🔥 0 minutes ago

🐻 Alaska, California, +13 more states – Remote

🐻 Alaska – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🏛️ District of Columbia – Remote 🌺 Hawaii – Remote 🌾 Iowa – Remote ⚜️ Louisiana – Remote 🦬 Montana – Remote 🌾 Nebraska – Remote 🗽 New York – Remote 🌾 North Dakota – Remote 🏈 Ohio – Remote ⚓ Rhode Island – Remote ☕ Washington – Remote 🦬 Wyoming – Remote

💵 $90k - $139k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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American Psychological Association

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1892

💼 Consulting

🏥 Healthcare

🤝 Non-profit

Consulting • Healthcare • Non-profit

American Psychological Association is a leading professional and scientific organization dedicated to advancing psychology to benefit society and improve lives. It publishes research and practice journals and databases, sets professional standards and ethics, provides education, accreditation, training, and career resources for students and psychologists, and advocates for psychology-informed public policy and practice. APA serves members, educators, researchers, practitioners, and the public through conferences, continuing education, publications, and advocacy.

📋 Description

• Lead APA’s Business Innovation & Growth digital brand presence, content ecosystem, and web experience • Define and maintain digital brand positioning, messaging, and storytelling across Business Innovation & Growth offerings • Develop and execute content strategy supporting thought leadership, demand generation, and engagement • Lead creation and governance of websites, landing pages, blogs, case studies, and social media assets • Own and optimize website experience, user journeys, information architecture, and persona-based pathways • Drive technical and content SEO strategy to improve search visibility and organic traffic • Lead conversion rate optimization through testing, experimentation, and performance improvements • Plan and optimize paid and organic digital channels, including search, social, and programmatic media • Implement and maintain brand and digital governance, style guides, standards, and quality assurance processes • Collaborate with Marketing Campaign and Events Marketing Managers on integrated campaign strategies • Analyze and report digital performance metrics, providing recommendations to improve effectiveness and inform business strategy • Integrate digital brand efforts with events, partnerships, and thought leadership initiatives • Partner with external PR agencies and internal stakeholders to develop earned media, thought leadership, and brand storytelling • Perform other duties as assigned

🎯 Requirements

• Bachelor’s degree in marketing, communications, or related field • 5–7 years of experience in digital marketing, brand management, or content strategy in a B2B environment • Demonstrated expertise in media relations, content strategy, SEO, CRO, and digital experience optimization • Experience managing websites, content ecosystems, and paid/organic digital channels • Ability to translate brand positioning into high-performing digital experiences and content • Ability to leverage AI tools to improve marketing efficiency, automate routine tasks, enhance content creation, and generate data-driven insights while maintaining quality and brand integrity • Master’s degree preferred

🏖️ Benefits

• Remote Work/Flexible Scheduling • 401(k) option with employer match of up to 4% • Medical, dental, and vision insurance options • Outpatient mental health benefit • Paid personal/vacation time • 12 paid holidays • Family/Medical Leave • Tuition assistance • Employee Assistance Program (EAP) • Short- and long-term disability insurance