Digital Marketing Manager

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Logo of Vector Security

Vector Security

1001 - 5000 employees

Founded 1970

🔐 Security

👥 B2C

🤝 B2B

💰 $450M Debt Financing on 2019-06

Security • B2C • B2B

Vector Security is a provider of residential and commercial security solutions that designs, installs, and monitors alarm systems, video surveillance, smart-home automation, and fire & life-safety systems. The company offers professional installation, 24/7 monitoring, mobile app control, and local branch support for homeowners and businesses, plus managed network and physical security services. With decades of experience, Vector Security serves both individual consumers and regional/national commercial customers.

📋 Description

• Develop, implement, and manage digital marketing initiatives aligned with Vector Security’s overarching business goals • Attract relevant consumers online to improve brand recognition, build trust, and drive purchase intent • Serve as a key stakeholder with internal teams and partner agency to make digital growth decisions through organic search and paid media • Oversee CRM lead flow through DICE/Salesforce and campaign configuration for all corporate websites in the Vector Security portfolio • Collaborate with internal teams and the Web Development partner to optimize user experiences across corporate websites • Manage monthly reporting on digital marketing performance and compare results against KPIs and historical data • Manage the company-wide social media presence and programs to grow an engaged following

🎯 Requirements

• Bachelor’s Degree in Marketing, Communications, or another relevant field preferred • Minimum of four (4) years' experience • Data analyzation skills • Project management and organization skills • Knowledge of paid and organic social media, including current trends • Understanding of automation and email marketing • Knowledge of website user experience and customer journeys • Experience with WordPress or similar CMS • Experience with Facebook Business Manager • Experience with Google Marketing Tools, including Analytics, Ads, and Data Studio • Experience with Basecamp or similar project management tools • Experience with social media management software • Experience with email marketing and automation software such as Salesforce or MS Dynamics

🏖️ Benefits

• Competitive compensation with incentive eligibility • Medical, dental, and vision coverage • HSA/FSA programs • Company paid life and AD&D insurance • Company paid short- and long-term disability • Voluntary benefit products • 401k retirement savings plan after just 60 days • 7 Company Holidays, plus 2 Floating holidays of your choice • Paid Time Off • Tuition reimbursement • Employee Assistance Program (EAP) • Growth opportunities

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