Account Manager – Digital Marketing

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USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Own the client relationship post-sale and serve as a strategic advisor focused on long-term client success • Drive performance across search, social, display, and O&O media campaigns • Analyze campaign performance, identify trends, and deliver optimization recommendations • Partner with Sales and Optimization teams on strategy, execution, and client goals • Lead weekly and monthly client touchpoints, communicating performance, insights, and value • Identify growth opportunities and guide clients in maximizing marketing investments • Ensure cohesive marketing strategy and consistent messaging across channels • Adapt strategies to the evolving digital landscape

🎯 Requirements

• 3+ years of client-facing account management experience with a strong track record of building relationships and delivering results • 2+ years of hands-on experience managing digital marketing campaigns, including search, social, and display • Solid understanding of digital marketing performance metrics, including PPC, programmatic, social, and analytics • GA4 knowledge preferred • Ability to turn insights into strategy and communicate recommendations confidently • Experience working cross-functionally in a collaborative, fast-paced environment • Strong communication and presentation skills with the ability to influence and educate clients • Highly organized and able to manage multiple accounts and priorities • Proficiency in Excel and PowerPoint • Bachelor's degree in Business, Marketing, Communications, or a related field preferred • Google Ads and/or Google Analytics certifications preferred

🏖️ Benefits

• Exposure to innovative marketing solutions • Collaborative team environment • Opportunity to play a direct role in helping clients grow