Digital Marketing Campaign Manager

Job not on LinkedIn

🔥 0 minutes ago

🐻 Alaska, California, +12 more states – Remote

🐻 Alaska – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🏛️ District of Columbia – Remote 🌺 Hawaii – Remote 🌾 Iowa – Remote ⚜️ Louisiana – Remote 🦬 Montana – Remote 🌾 Nebraska – Remote 🗽 New York – Remote 🌾 North Dakota – Remote 🏈 Ohio – Remote ⚓ Rhode Island – Remote ☕ Washington – Remote

💵 $78k - $121k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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American Psychological Association

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1892

🏥 Healthcare

💼 Consulting

🤝 Non-profit

Healthcare • Consulting • Non-profit

American Psychological Association is a leading nonprofit professional organization that advances psychological science, practice, education, and public understanding to benefit society and improve lives. It publishes scholarly journals and APA Style resources, maintains extensive research databases, offers continuing education and accreditation, provides member services and networking, and advocates for psychology-informed policy and practice. APA also hosts conferences, issues standards and guidelines, and produces public-facing content on mental health, research, and professional development.

📋 Description

• Plan, develop, and execute integrated marketing campaigns across email, web, social media, paid media, and events • Manage end-to-end campaign workflows, including strategy, segmentation, creative briefing, execution, and post-campaign analysis • Collaborate with marketing, sales, ITS, content, and design teams to develop campaign strategies and assets • Develop and manage email campaigns, landing pages, and lead capture forms • Monitor, analyze, and report campaign performance against KPIs, providing optimization recommendations • Conduct A/B testing and experimentation to improve campaign effectiveness and ROI • Maintain and optimize digital platforms and tools supporting campaign execution and reporting • Support paid media campaigns through coordination with internal teams or external partners • Stay current on digital marketing trends, emerging technologies, and best practices • Perform other duties as assigned

🎯 Requirements

• Bachelor’s degree in marketing, communications, business, or related field required • Master’s degree preferred • 3–5+ years of experience managing digital marketing campaigns end-to-end • Experience developing and executing multi-channel campaigns across email, social, web, and paid media • Strong understanding of marketing automation, customer journey mapping, and campaign analytics • Experience working in cross-functional teams and collaborating with sales, content, and product stakeholders • Advanced proficiency in CRM platforms such as Salesforce and marketing automation tools such as Salesforce Marketing Cloud or HubSpot • Proficiency with analytics tools such as Google Analytics, dashboards, and reporting platforms • Experience with email marketing platforms and CMS systems • Experience with social media management tools such as Sprout or similar • Advanced proficiency in Microsoft Office Suite; advanced Excel and PowerPoint preferred • Ability to leverage AI-powered tools to improve campaign efficiency, scalability, and performance • Qualified candidates must submit a resume and cover letter • Remote work is subject to approval under APA’s Flexible Work Policy • Remote employees may not work from Alaska, California, Colorado, Guam, Hawaii, Iowa, Louisiana, Montana, Nebraska, New York, North Dakota, Ohio, Puerto Rico, Rhode Island, U.S. Virgin Islands, Washington, or Wyoming

🏖️ Benefits

• Remote Work/Flexible Scheduling • 401(k) option with employer match of up to 4% • Medical, dental, and vision insurance options • Outpatient mental health benefit • Paid personal/vacation time • 12 paid holidays • Family/Medical Leave • Tuition assistance • Employee Assistance Program (EAP) • Short- and long-term disability insurance