Senior Digital Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $127k - $145k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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Tebra

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

💰 Debt Financing on 2022-07

Healthcare • Consulting • Marketing

Tebra is a comprehensive technology platform designed to streamline the operations of independent healthcare practices. It provides an all-in-one solution that optimizes practice efficiency by integrating electronic health records, revenue cycle management, and patient scheduling with over 130 healthcare systems. Tebra offers tools for practice growth, patient experience, care delivery, billing and payments, and data insights. The platform helps practices attract more patients, manage their reputation, enhance patient experience, and automate operations while ensuring full security and HIPAA compliance. Tebra is tailored for family medicine, pediatrics, primary care, and psychology specialties, enabling them to deliver better care, get paid faster, and gain deeper insights through data-driven practice management.

📋 Description

• Own strategy, budget, and performance for Paid Search, including bid strategy, account structure, and platform optimization • Direct strategy and set performance standards for PPL, Paid Social, and Programmatic through direct reports • Set QA standards and escalation paths for campaign setups, delegating hands-on execution to the team • Own in-depth reporting across all owned channels and communicate wins and optimization opportunities to senior leaders • Manage the digital marketing budget and allocate resources across channels and team members • Manage and develop a team of marketers through coaching, feedback, and career growth support • Partner with the Director, Demand Generation to establish program KPIs and performance metrics • Analyze market trends, customer insights, and competitive landscape to identify growth opportunities • Manage relationships with external partners, agencies, and vendors • Collaborate with senior leadership to align digital marketing strategy with broader organizational strategies

🎯 Requirements

• 6+ years of digital marketing experience with deep hands-on Paid Search expertise, including Google Ads and Microsoft Ads • Experience managing high-budget campaigns, bid strategy and automation, and keyword and account structure at scale • Strategic knowledge of PPL, Programmatic, video, and paid social sufficient to set strategy and QA outcomes • 2+ years managing individual contributors • Ability to set channel strategy while delegating execution • Proven ability to translate channel performance into strategic recommendations for senior stakeholders • Experience with Google Analytics, SA360, Salesforce, Tableau, Marketo, or similar marketing platforms • Excellent project management and relationship management skills • Familiarity with first-party targeting, audience segmentation, and Floodlight, campaign, and creative tracking implementation • Healthcare or technology experience preferred but not required

🏖️ Benefits

• Healthcare benefits • Dell work-from-home basics discount • Gympass health and fitness resources • Telus Employee Assistance Program and mental health resources • Resources for everyday occurrences • Variable pay opportunity for eligible employees • Robust benefits package