Retail Media Manager

🔥 2 minutes ago

🌐 United States, Canada, +1 more countries – Remote

infoinfo

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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Logo of StarTech.com

StarTech.com

201 - 500 employees

Founded 1985

🏭 Manufacturing

📦 Logistics

💼 Consulting

Manufacturing • Logistics • Consulting

StarTech. com is a global provider and retailer of computer connectivity hardware and IT accessories. The company designs, distributes, and sells cables, adapters, docking stations, hubs, KVM switches, racks, chargers and related peripherals aimed at IT professionals, enterprises, and resellers, and supports customers through technical support and online e-commerce channels.

📋 Description

• Lead Amazon advertising strategy across Sponsored Ads, DSP, Brand Stores and off-site campaigns • Manage budgets across categories, products and markets to improve revenue, profitability, TACOS, ROAS and new-to-brand customer growth • Develop audience strategies using Amazon Marketing Cloud, including Amazon Business opportunities • Test advertising creative and video, optimize Brand Stores and improve campaigns using performance insights • Build first-90-day plans for new product launches using Amazon and other relevant channels • Analyze campaign performance, customer journeys and incrementality to guide targeting, creative and budget decisions • Evaluate AI and automation tools with appropriate human oversight • Align media with content, availability, promotions and commercial priorities • Collaborate with Marketing, Merchandising, Content, Data, Finance, Amazon account teams and partners such as Pacvue

🎯 Requirements

• At least three years of hands-on Amazon Advertising experience, including planning, launching and optimizing Sponsored Ads and DSP campaigns • Experience managing budgets against TACOS, ROAS, new-to-brand growth, and profitability • Practical knowledge of Amazon Marketing Cloud (AMC), audience building, attribution and funnel measurement • SQL, Excel, and BI tools • Understanding of how listings, content, inventory, availability and promotions affect retail media performance • Experience managing Amazon Brand Stores • Familiarity with Pacvue, Helium 10, SmartScout or equivalent platforms • Confidence using and critically evaluating generative AI tools • Clear communication, strong partnerships, and ability to prioritize and work independently • A bachelor's degree, preferably in Marketing, Advertising or Business, or equivalent relevant experience • Experience with Amazon Business, B2B or considered-purchase products is valuable • Power BI or similar data visualization experience is valuable • Video advertising and creative optimization experience is valuable • Experience with paid search, paid social or programmatic display is valuable

🏖️ Benefits

• Bonus eligibility • Comprehensive health benefits • Tuition reimbursement program • Retirement savings plans • Wellness program • Additional perks and rewards • Equal opportunity employer • Accommodations throughout the recruitment, selection and/or assessment process for applicants with disabilities

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