Senior Digital Marketing Specialist, Personalization

🕒 June 24

🤠 Texas – Remote

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⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 41%

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Logo of Stewart Title

Stewart Title

5001 - 10000 employees

Founded 1893

🏠 Real Estate

🛡️ Insurance

Real Estate • Insurance

Stewart Title is a comprehensive title services company specializing in offering title insurance, closing and escrow services, and a range of personal and business insurance products. The company serves various stakeholders across the real estate sector, including capital markets, investors, commercial services, home buyers, homebuilders, developers, real estate agents, lenders, and relocation services. Stewart Title is committed to providing exceptional service and local expertise through its nationwide network of title and closing offices. The company also supports title agencies with tools and resources to help them grow and succeed.

📋 Description

• Support the production, optimization, publishing, and maintenance of digital content across multiple CMS platforms • Build and publish responsive digital experiences using structured content, reusable templates, and component-based authoring practices • Ensure online content supports brand, web style, accessibility, SEO/GEO/AIO, analytics, and legal/compliance standards • Support personalization strategies and audience-targeted experiences using Adobe Target and Amplitude • Execute and support A/B testing and optimization initiatives using Amplitude Experimentation and related analytics tools • Collaborate cross-functionally to deliver scalable digital experiences • Support enterprise website migration and modernization initiatives across CMS platforms and digital properties • Perform departmental support functions and follow established procedures • Address straightforward problems using existing procedures • Perform other duties as assigned by management

🎯 Requirements

• High school diploma required • Bachelor’s degree preferred • Typically requires 2-4 years of related digital content authoring or CMS experience • Experience with Sitecore, WordPress, SharePoint, and future enterprise CMS solutions • Working knowledge of brand standards and web style guidelines • Knowledge of accessibility (WCAG), SEO/GEO/AIO best practices, analytics requirements, and legal/compliance standards • Experience supporting personalization strategies and audience-targeted experiences using Adobe Target and Amplitude • Experience with A/B testing and optimization initiatives using Amplitude Experimentation and related analytics tools • Ability to collaborate with developers, UX/design, SEO/GEO/AIO, analytics, legal/compliance, and marketing stakeholders • Basic communication skills • Ability to work under direct supervision with limited autonomy

🏖️ Benefits

• A variety of health and wellness insurance options and programs • Paid time off • 401(k) with company match • Employee stock purchase program • Employee discounts

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