Senior Marketing Manager, Retention

🔥 0 minutes ago

⛰️ Colorado, Utah, +1 more states – Remote

⛰️ Colorado – Remote ⛷️ Utah – Remote 🦬 Wyoming – Remote

💵 $80k - $95k / year

⏰ Full Time

🟠 Senior

🔄 Customer Retention Specialist

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Stio

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

👥 B2C

👗 Fashion

🛒 Retail

B2C • Fashion • Retail

Stio is a brand that designs and sells high-performance outdoor apparel for men, women, and kids. Founded by Stephen Sullivan, the company offers a wide range of clothing, footwear, and accessories suitable for various outdoor activities such as skiing, snowboarding, hiking, running, biking, fishing, and paddling. Based in the mountains, their collections focus on both functionality and style, catering to lifestyle needs and challenging outdoor environments. Stio also engages in collaborative projects with other brands and prioritizes environmental stewardship and the renewal of used apparel through its Stio Second Turn initiative.

📋 Description

• Responsible for driving profitable customer retention, repeat purchase behavior, and customer lifetime value across all buyer-facing marketing channels • Own repeat revenue performance, reactivation strategy, and retention investment allocation • Execute lifecycle tactics and help define retention strategy • Allocate budget across buyer marketing channels • Evaluate incrementality and provide clear recommendations on marketing investments • Accountable for repeat revenue, retention performance, and retention marketing investment strategy • Develop and manage monthly, quarterly, and annual retention forecasts • Lead email and SMS marketing calendar strategy including campaigns • Develop customer segmentation strategy and optimize marketing frequency • Define messaging strategy for repeat customers and partner with Creative teams for performance-driven messaging • Manage and develop a direct report for execution of acquisition marketing programs

🎯 Requirements

• 5+ years experience in retention, CRM, or performance marketing • Strong understanding of lifecycle marketing including email, SMS, segmentation, and retention strategy • Experience managing CRM platforms (e.g., Klaviyo or similar) and automated marketing flows • Experience working with external agencies • Strong analytical skills with advanced Excel proficiency and experience using GA4 or similar analytics platforms • Experience with experimentation frameworks and A/B testing • Experience with Direct Mail/Catalog advertising • Financial acumen and comfort working with contribution margin, retention rate, and LTV models • Works effectively within a team environment while leading and developing direct reports and collaborating cross-functionally with other teams • Goal oriented and problem solving mindset • Eagerness to take on new challenges and create processes

🏖️ Benefits

• Medical, Dental Vision plans • Company Paid Long Term Disability • Employee Assistance Programs • 401k with Match • Generous paid time off policies • Gear test, perks and more