Market Activation Manager

🔥 0 minutes ago

🎸 Tennessee – Remote

🎸 Tennessee – Remote

💵 $60k - $80k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Strategic Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2000

📣 Marketing

👗 Fashion

🏨 Hospitality

Marketing • Fashion • Hospitality

Strategic Group is a luxury marketing and experiential agency (also referred to as Strategic Experiential Group) founded in 2000 that creates branded experiences for aspirational clients. The company represents and promotes luxury brands across lifestyle, entertainment, fashion and hospitality sectors, and emphasizes influencer partnerships, brand advocacy, and creative storytelling with national reach. It is based in New York City.

📋 Description

• Serve as the primary marketing expert for E. & J. Gallo’s Malt Division and the Montucky Cold Snacks brand • Develop and maintain positive relationships with key on-premise accounts in the market • Ensure high visibility for the Montucky Cold Snacks brand and create affinity among target consumers • Build and develop a key account list across a defined territory of “must win” accounts, driving on-premise growth and quality distribution • Apply brand strategies to secure menu placements, staff education, POS visibility, trade enthusiasm, brand features, programming, and account visibility • Communicate market conditions to the client regularly • Maintain awareness of best practices, trends, and competitive brands • Track, measure, record, and provide insights on sales support initiatives • Ensure compliance with local, state, and federal regulatory statutes • Collaborate with local distributor partners and assist Gallo Malt Division brand teams with select market events • Identify brand opportunities through non-traditional marketing initiatives • Develop and execute engaging sampling initiatives in target accounts • Schedule programming at optimal times for consumer engagement • Manage activation budgets and associated costs • Leverage programming and consumer demand to inspire trade • Record sales, track conversions, and prepare activation recaps • Report to the Director of New Business Development; work under the oversight of the Vice President and coordinate with the E&J Gallo Business Development Manager in market

🎯 Requirements

• Beverage industry related experience; preferably in beer or as a bartender • B.A. or B.S. in Business Administration, Marketing, Public Relations, or related field • Ability to drive and maintain a valid driver’s license, and have a reliable vehicle • Proficiency in the entire Microsoft Office Suite (PowerPoint, Excel, Word, and Outlook) • Basic understanding of the brewing process, production, product/food pairing techniques, and service • Strong time management skills, and ability to manage a budget effectively • Self-motivated with the ability to work efficiently remotely • Creative abilities to develop programming opportunities • Ability to thrive in a fast-paced, goal-oriented, dynamic environment • Comprehensive understanding of adult beverage practices and regulatory compliance • Must be available to work a flexible schedule, including some nights and weekends as needed • Must be able to lift at least 50lbs and stand for long periods of time • Strong leadership, motivation, excellent and persuasive communication skills (written and verbal) • Existing distributor, on premise, or retail account relationships are a plus • Extensive knowledge of alcohol beverage industry, with preferred expertise in the beer category • Experience taking prompt action to accomplish objectives and achieve goals beyond what is required; ability to be proactive • Skilled at commanding presence, presenting ideas effectively to individuals and groups at all levels • Experience setting high standards of performance for self and others; experience implementing standards of excellence with measurable goals • Knowledge & ability to use industry related software such as Canva, Karma/VIP, etc., a huge plus