Director of Marketing

🔥 2 hours ago

🗻 New Hampshire, New Jersey, +2 more states – Remote

🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote

💵 $100k - $140k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Streamline Healthcare Solutions

WebsiteLinkedInAll Job Openings

201 - 500 employees

⚕️ Healthcare Insurance

☁️ SaaS

🛍️ eCommerce

💰 Private Equity Round on 2023-03

Healthcare Insurance • SaaS • eCommerce

Streamline Healthcare Solutions is a company that offers innovative web-based software solutions specifically tailored for the behavioral health and human services market. Celebrating over two decades in the industry, Streamline focuses on empowering organizations through its SmartCare platform, a robust Behavioral Health Electronic Health Record (EHR) system. This platform supports various services including substance abuse disorder care, intellectual and developmental disabilities services, foster care, and more, with features like ePrescribing, telehealth, and business intelligence. The SmartCare software is designed to provide organizations the control and flexibility to enhance their operations and transform care delivery, ultimately improving the quality of life for individuals in need. Hosted securely on Microsoft Azure, SmartCare is an all-in-one platform providing a holistic approach to care management.

📋 Description

• Lead the strategy, execution, and performance of all marketing initiatives • Develop and execute a comprehensive B2B SaaS marketing strategy aligned with revenue targets • Build and mentor a high-performing marketing team across various channels • Partner with executive leadership to strengthen market visibility through thought leadership • Optimize customer acquisition and increase market share within healthcare provider segments • Drive multi-channel campaigns and implement performance marketing frameworks • Establish full-funnel attribution models connecting investments to revenue outcomes • Own product positioning and differentiation in a competitive healthcare IT landscape • Build a strong brand presence and thought leadership within healthcare markets

🎯 Requirements

• Bachelor's degree (B.A.) in Marketing, Communications, Business, or a related field • 6 - 10 years of experience in marketing, communications, or related roles • 5+ years in leadership roles or equivalent combination of education and experience • Experience in healthcare technology, EHR, or healthcare IT strongly preferred • Strong analytical and data-driven mindset • Experience aligning marketing with sales revenue outcomes • Knowledge of regulated markets and long enterprise sales cycles • Ability to adapt to feedback and make revisions in a collaborative, professional manner • Deep knowledge of modern B2B buyer behavior, digital engagement strategies, and content consumption trends • Strong knowledge of social media strategy, executive branding, thought leadership development, and audience engagement • Demonstrated ability to connect brand-building activities directly to pipeline generation and revenue outcomes • Familiarity with the following tools strongly preferred: Microsoft Office Suite, HubSpot, Adobe Creative Suite, Canva, Cvent, SEO and paid digital advertising (PPC) concepts and tools • Proven success repositioning brands into higher-value market segments or supporting organizational growth into larger customer segments • Familiarity with AI-enabled marketing platforms, content generation tools, and advanced marketing analytics. • Experience leading events with measurable pipeline impact

🏖️ Benefits

• Competitive compensation and benefits packages • Flexible work environment conducive to collaboration and productivity • Opportunities for growth and continued learning