VP Brand

🔥 2 minutes ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🔴 Lead

👔 Vice President

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Superpower

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

💰 $728.6k Grant - SuperPower on 2006-08

Healthcare • Consulting • Marketing

Superpower is a cloud-based link management and URL shortening platform that provides branded short links, QR code generation, tracking and analytics, and developer APIs and integrations. It offers features for marketing and campaign tracking (UTM), link-based pages, mobile links, and enterprise-class security and compliance, targeting businesses and teams looking to measure and optimize link performance across channels.

📋 Description

• Own Superpower’s brand strategy, positioning, messaging, integrated campaign roadmap and brand investment plan • Set audience priorities and translate customer research, cultural insight and product realities into differentiated brand positioning • Lead integrated campaigns from brief through production, launch and evaluation • Define campaign audiences, ideas, distribution plans and intended business outcomes • Set creative briefs and quality standards across copy, design and production • Build a brand system that supports consistent decisions as the offering grows • Own community, events and organic social strategy • Build ways for people to connect with Superpower and each other • Develop sustained visibility and demand through content, creators, member stories, cultural partnerships, earned attention and brand media • Own the brand budget, prioritize investments and explain tradeoffs • Establish measurement for awareness, consideration, branded search and qualified demand • Work with Growth to assess brand contribution to member acquisition • Build and lead the brand team and external partner network • Set priorities, develop talent and establish processes for briefs, creative reviews, production and learning • Partner with Paid Media, Product, Clinical and Member Experience to support amplification, measurement and credible customer experiences

🎯 Requirements

• Experience owning a consumer-brand function, including strategy, budget, team and results • Experience making decisions through a period of meaningful growth • Experience personally leading distinctive campaigns or launches all the way to market • Ability to explain customer insight, creative decisions, audience reach and business impact • Ability to demonstrate changes in awareness, consideration, customer demand or acquisition with supporting evidence • Strong creative judgment and ability to improve work across copy, design and storytelling • Ability to write useful briefs and simplify a complex health offering without losing substance • Experience building and developing teams and selecting external specialists • Cultural awareness combined with commercial discipline • Interest in health and understanding customer needs and beliefs • Nice to have: experience in consumer health, wellness, subscriptions or trust- and education-driven categories • Nice to have: experience taking a brand from an engaged early audience to broader consumer recognition • Nice to have: work connecting cultural partnerships, community or member advocacy with measurable demand

🏖️ Benefits

• Visa sponsorship • Support for relocation to the United States for the right candidates • Autonomy and responsibility to see decisions through • Opportunity to contribute directly to the work with company leaders • Team health culture focused on putting health first

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