VP, Product Marketing – Field Enablement

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Swoop

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

⚕️ Healthcare Insurance

💳 Fintech

💊 Pharmaceuticals

Healthcare Insurance • Fintech • Pharmaceuticals

Swoop is a marketing solutions company aimed at the pharmaceutical and life sciences industries, specializing in direct-to-consumer (DTC) and healthcare provider (HCP) marketing. The company leverages advanced AI technology and data to enhance patient-centric engagement and create meaningful connections between patients, healthcare providers, and brands. By focusing on privacy-compliant omnichannel strategies, Swoop seeks to optimize healthcare marketing performance and improve health outcomes across various platforms, including social media and television.

📋 Description

• Lead commercialization and go-to-market strategy across Swoop’s portfolio, including audience intelligence solutions, media activation, communities, web solutions, AI-powered offerings, SwoopRx solutions, strategic partnerships, and acquired capabilities. • Develop launch frameworks and readiness plans that align Product, Sales, Partnerships, Client Success, and Marketing teams around common objectives. • Define market segmentation, positioning, messaging, packaging, and competitive differentiation strategies that strengthen Swoop’s market leadership. • Establish launch prioritization, impact assessment, and field readiness processes to ensure successful market adoption. • Lead development of compelling portfolio narratives, value propositions, and differentiated messaging that resonate with pharmaceutical manufacturers, agencies, and healthcare marketing stakeholders. • Oversee the Product Marketing team in creating scalable commercial resources that translate complex solutions into customer-centric business outcomes. • Ensure consistency across portfolio storytelling, solution positioning, and customer-facing communications. • Maintain and evolve strategic narratives that connect Swoop’s integrated ecosystem to key customer priorities and market trends. • Own Swoop’s Field Enablement strategy, including Highspot destination strategy, sales readiness, strategic sales plays, executive briefing frameworks, Innovation Day programs, quarterly business review (QBR) resources, and customer engagement initiatives. • Ensure Sales, Partnerships, and Client Success teams have access to scalable tools, resources, and training that support every stage of the customer lifecycle. • Drive adoption and utilization of enablement resources while continuously optimizing programs based on field feedback and business outcomes. • Lead development of repeatable commercial frameworks that connect Swoop’s portfolio to common customer objectives, therapeutic area opportunities, and market challenges. • Partner with Sales, Client Success, Product, Analytics, and Partnerships teams to create scalable narratives and strategic sales plays that support business growth. • Examples include drug lifecycle strategies, therapeutic area frameworks, audience intelligence opportunities, channel-based activation strategies, patient engagement models, adherence programs, and emerging market opportunities. • Continuously evaluate industry trends and customer needs to ensure commercialization frameworks remain differentiated, relevant, and actionable. • Own strategy and enablement resources supporting Innovation Days, executive briefings, strategic account planning, and QBRs. • Partner with Sales, Client Success, Product, and Brand teams to create scalable customer engagement programs that strengthen executive relationships and drive growth. • Support strategic account planning efforts through market insights, customer opportunity frameworks, and executive-level storytelling. • Lead commercialization support strategy for strategic partnerships and alliance programs. • Equip Partnerships teams with the messaging, resources, training, and sales plays needed to effectively position Swoop’s value proposition. • Support partner onboarding, co-marketing initiatives, and joint commercialization efforts. • Monitor industry trends, competitive activity, regulatory changes, customer needs, and emerging healthcare marketing opportunities. • Establish processes that capture field insights and customer feedback and translate them into actionable recommendations for Product and Executive leadership. • Serve as a key advocate for market and customer needs throughout the organization. • Foster strong partnerships across Product, Engineering, Sales, Partnerships, Client Success, Analytics, and Marketing teams. • Communicate strategic priorities, business performance, market insights, and commercialization outcomes to executive leadership. • Present recommendations, performance metrics, market opportunities, and growth strategies to senior stakeholders.

🎯 Requirements

• Proven experience in product marketing, especially within HealthTech and AdTech • Healthcare Strategy Experience: Experience developing commercialization strategies for pharmaceutical manufacturers, healthcare agencies, and healthcare technology organizations. • Pharmaceutical Commercial Storytelling: Deep expertise in commercial storytelling, executive presentations, and translating complex product portfolios into compelling client-centric narratives. • Sales Leadership Partnership: Experience partnering with enterprise sales organizations and building scalable support models that balance sales autonomy with centralized enablement resources. • Experience working in a fast growth sales-focused company. • Experience integrating narratives and product portfolios through mergers and acquisitions is a plus. • Excellent leadership and people management skills. • Strong communication and interpersonal abilities and presentation skills. • Demonstrated ability to work collaboratively across teams and with various levels of leadership. • Effective project management skills with an ability to handle multiple projects simultaneously. • Ability to work under tight deadlines and manage multiple projects simultaneously. • Experience using AI to streamline workflows and enhance value for broader organization. • Bachelor’s degree in Marketing, Business Administration, or related field, or equivalent work experience.

🏖️ Benefits

• Professional growth opportunities • Health insurance • Flexible work arrangements