Product Marketing Lead

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Sword Health

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Sword Health is a digital health company that combines artificial intelligence with clinical expertise to provide world-class care for muscle, joint, and pelvic health conditions. By offering digital physical therapy and AI-driven care, Sword helps individuals recover from physical ailments from the comfort of their own home, avoiding surgeries and reducing the need for medications. The company provides employers, health plans, and individuals with personalized treatment plans that are cost-effective and have proven outcomes in pain reduction and improved productivity. Sword Health is dedicated to expanding access to high-quality care and ensuring health equity across global communities.

📋 Description

• Serve as the primary GTM strategist and storytelling engine for Sword’s Enterprise business • Partner with General Managers to translate product capabilities into compelling employer-segment packages • Develop product tiers, bundles, and enterprise-grade solution offerings for employer buying dynamics • Map enterprise buying committees and create sales plays, champion-building kits, persona-specific pitch tracks, and objection handlers • Build positioning and value propositions articulating ROI, clinical efficacy, and employee engagement • Test and refine messaging across digital channels, pitch meetings, and pilot campaigns • Own executive pitch decks, ROI models, case studies, and buyer playbooks • Conceptualize, launch, and manage full-funnel enterprise campaigns • Enable the Enterprise Commercial team with value propositions, sales plays, and pitch materials • Collaborate with Demand Gen, Brand, Events, General Managers, Product Managers, and Commercial leaders on GTM execution • Measure campaign success through pipeline impact, deal velocity, and win rates

🎯 Requirements

• 8+ years of B2B Product Marketing experience • Track record of launching new products, crafting compelling narratives, and driving enterprise GTM activation • Proven experience marketing into complex B2B environments • Ideally, experience with enterprise health benefits, digital health, HR tech, or complex SaaS sold to HR/Benefits executives • Exceptional ability to translate complex technology into clear, human, high-converting enterprise value propositions • Experience taking enterprise campaigns from concept through market launch • Ability to measure success through pipeline impact, deal velocity, and win rates • Exceptional emotional intelligence and clarity when working with General Managers, Product Managers, and Commercial leaders • Ability to combine macro enterprise category positioning with hands-on asset creation and messaging testing • Active use of modern AI tools for audience research, messaging variants, deal intelligence, and content production • Demonstrated AI proficiency at least at Explorer (Level 1): uses AI daily to boost personal productivity • Legal right to work in the United States; immigration or work visa sponsorship will not be provided

🏖️ Benefits

• Comprehensive health, dental and vision insurance • Life and AD&D Insurance • Financial advisory services • Supplemental Insurance Benefits (Accident, Hospital and Critical Illness) • Health Savings Account • Equity shares • Discretionary PTO plan • Parental leave • 401(k) • Flexible working hours • Remote-first company • Paid company holidays • Free digital therapist for you and your family