Director, Field Marketing – Demand Generation

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $170k - $213k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Sysdig

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

🔒 Cybersecurity

🏢 Enterprise

💰 $350M Series G on 2021-12

Cybersecurity • Cloud Security • Enterprise

Sysdig is a company that provides cloud and container security solutions. Their platform, Sysdig Secure, is designed to protect cloud-native applications by offering cloud workload protection, vulnerability management, and posture management. Sysdig focuses on real-time cloud security, detecting and responding to threats at cloud speed. The platform is a complete Cloud-Native Application Protection Platform (CNAPP) that prioritizes vulnerabilities, misconfigurations, and threats. Sysdig stands out for its runtime insights, allowing for near real-time alerting and efficient forensic investigations. They offer services across multi-cloud environments with a goal of safeguarding cloud credentials and preventing cyber threats.

📋 Description

• Own the vision, strategy, and execution of field marketing across AMER, EMEA, and APJ, building a scalable center of excellence with plans, playbooks, and reporting • Own the end-to-end ABM and territory demand generation strategy across events, digital, content, and outbound • Set the strategy, standards, and calendar for the full event portfolio, including RSAC, Black Hat, KubeCon, hosted summits, CISO dinners, and partner events • Serve as the senior marketing partner to regional sales and RevOps, aligning territory strategy, whitespace, pipeline, and revenue through planning, forecasts, and QBRs • Develop strategic co-marketing with cloud, technology, and channel partners to scale through-partner pipeline • Own and forecast the global field marketing budget and establish a data-centric operating model with KPIs and multi-method measurement • Integrate the event stack, Marketo, and Salesforce bidirectionally and hold programs accountable for ROI and pipeline contribution • Build, lead, and develop a high-performing distributed team • Operationalize a human + AI model through repeatable, measured marketing workflows • Communicate strategy and performance to executive stakeholders

🎯 Requirements

• 10+ years of B2B marketing experience, including 5+ years leading and building field, regional, or demand generation teams • Deep familiarity with enterprise cybersecurity or cloud infrastructure buyers, including CISOs, security architects, and platform teams • Proven track record owning a multi-million-dollar budget and a pipeline number with measurable revenue impact at scale • Expertise across the full demand funnel, ABM, intent data, and enterprise event execution • Demonstrated AI fluency through building and implementing AI in real marketing workflows • Hands-on command of Marketo, Salesforce, an ABM/intent platform such as 6sense or Demandbase, event technology, and BI/reporting • Comfort with AI-native GTM tooling is a strong plus • Experience building cross-functional partnerships, influencing executive stakeholders, making business cases, and leading planning across regions and time zones • Willingness to travel approximately 20–40%, including some evenings and weekends around major industry events • Strategic, business-minded leadership balancing vision with hands-on execution • Pipeline-focused approach measuring opportunities and influenced revenue • Strong people leadership across a team distributed across three regions • Executive presence and ability to influence without direct authority • Excellent judgment under ambiguity and operational discipline across multiple markets

🏖️ Benefits

• Extra days off to prioritize your well-being • 401(k) Retirement Savings Plan with a 3% company match • Maternity and Parental Leave • Mental health support for you and your family through the Modern Health app • Full health benefits package for you and your family