Vice President, Consumer Products – Growth

Job not on LinkedIn

🔥 2 minutes ago

🦌 Connecticut, Illinois, +11 more states – Remote

🦌 Connecticut – Remote 🌽 Illinois – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🍂 Massachusetts – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote

⏰ Full Time

🔴 Lead

👔 Vice President

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 12%

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System1

WebsiteLinkedInAll Job Openings

501 - 1000 employees

📣 Marketing

💼 Consulting

📦 Logistics

Marketing • Consulting • Logistics

System1 is a technology company specializing in responsive acquisition marketing. It operates an industry-leading platform called RAMP, powered by artificial intelligence and machine learning, which is omni-channel and omni-vertical. System1's platform focuses on building powerful brands across multiple consumer verticals and developing privacy-focused products. The company aims to deliver high-intent customers to advertising partners. With a strong team of engineers, product managers, data scientists, and market experts, System1 continues to grow globally through strategic hiring and business acquisitions.

📋 Description

• Own the extension and related business plans and operating cadence, with accountability for revenue, forecasting, KPI performance, and resource allocation • Define the growth strategy for the consumer product portfolio, including strategic priorities, growth levers, and market positioning • Set strategic product direction and roadmap priorities • Source and prioritize new business opportunities, evaluating build-versus-partner tradeoffs • Build and scale a high-performing team with clear processes, staffing models, and quality standards • Analyze, interpret, and report funnel, acquisition, retention, and cashback performance data • Establish reporting cadence and metrics framework, surfacing insights and recommendations to leadership • Own performance-based CPA/CPI partnerships driving installs, activation, and monetization • Manage the creator/UGC growth function against performance targets • Build and grow distribution relationships across affiliate networks, merchants, and other partners • Design, test, and optimize CPA/CPI offers, payout structures, and tracking frameworks • Align affiliate network and merchant relationships with the extension/app business, ensuring KPIs, attribution, and payout accountability • Define and track partner metrics such as eCPI, eCPA, ROAS, and retention cohorts • Ensure compliance with tracking technologies, digital marketing standards, and affiliate network stand-down rules • Collaborate with product, data, and legal on compliant tracking, fraud prevention, and partner-sourced traffic integration • Manage and develop the paid growth function, approving budgets, targets, and LTV-based guardrails • Partner with product and engineering to translate strategy into a shipped roadmap • Connect partnerships, product, engineering, and leadership to keep the extension business aligned

🎯 Requirements

• 8+ years of relevant experience with responsibility for consumer and product activities (e.g. product growth, product management, GM or P&L owner) • Demonstrated success developing and scaling performance-based growth programs, including CPA/CPI partnerships, affiliate channels, or other pay-for-performance distribution models • Proven track record building, launching, and maintaining high-scale, successful products • Experience strategically influencing and aligning senior stakeholders and key partners to consistently drive action, results, and change • Hands-on, "roll up your sleeves" mindset, with the ability to be a driver and change agent in an organization • Strong business acumen and data analytics proficiency • Bachelor's degree in business, engineering, marketing, or a related field (or equivalent practical experience) • Experience managing app and/or browser extension products • Experience in affiliate marketing or digital partnerships • Experience in the shopping and deals space

🏖️ Benefits

• Competitive salary + bonus + equity • Generous PTO + 11 company holidays • Open sick time • 100% covered Medical, Dental, Vision for employees • 401k with match • Health & Dependent Care Flex Spending Account • Paid professional development • Leadership & growth opportunities • Virtual company and team building events