Manager, Email & SMS

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $78k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Tanger

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1981

💼 Consulting

📣 Marketing

✈️ Travel

Consulting • Marketing • Travel

Tanger is a company that operates outlet shopping centers and a consumer loyalty program (TangerClub), offering coupons, promotions, and gift cards while providing leasing and advertising opportunities for brands. The company focuses on driving foot traffic to its retail centers through deal events, mobile app engagement, and membership offerings, and also provides information for travelers, investors, and potential lessees.

📋 Description

• Own end-to-end execution, programming, and optimization of Tanger’s email and SMS channels • Build and manage triggered campaigns, event-based programs, multi-step journeys, workflows, and lifecycle automations • Create dynamic email content using HTML, ESP-native templating tools, conditional logic, personalization tokens, dynamic content blocks, and modular templates • Develop audience segmentation, suppression logic, frequency controls, and pre-deployment validation processes • Translate business and customer requirements into executable email and SMS logic • Implement data integrations, field mappings, and data hygiene practices • Troubleshoot data, rendering, and automation issues • Own automation QA and monitoring to validate triggers, conditions, content, links, and personalization • Document email programs, templates, logic, and playbooks for scalability and continuity • Own channel execution, lifecycle development, testing, and optimization • Develop onboarding, engagement, retention, and reactivation lifecycles • Define send cadence, messaging frameworks, and channel best practices • Provide strategic recommendations based on performance trends, testing, and customer behavior • Manage ESP and SMS platform configuration, troubleshooting, vendor coordination, deliverability, sender reputation, opt-in/opt-out flows, short codes, and domain configurations • Lead operational planning for ESP enhancements, migrations, and feature adoption • Establish A/B, multivariate, and incrementality testing methodologies • Analyze engagement, conversion, and revenue lift metrics • Produce weekly, monthly, and quarterly performance reports with insights and recommendations • Partner with Marketing, Loyalty, Media, Technology, Legal, Analytics, Data, and Customer Care teams • Maintain project plans, timelines, dependencies, and program documentation • Travel up to 5% as required

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field • 3-5 years of related experience in email and/or SMS marketing, lifecycle marketing, or digital channel management • Hands-on experience with enterprise-level ESPs and SMS platforms, including Campaigner, Salesforce, Braze, Iterable, Klaviyo, Cordial, or Vibes • Demonstrated experience with segmentation, automations, testing, and performance optimization • Deep knowledge of email and SMS best practices, lifecycle marketing, and compliance requirements • Strong analytical, problem-solving, and decision-making skills • Proven ability to balance strategic thinking with hands-on execution • Exceptional attention to detail and quality standards • Strong written and verbal communication skills • Ability to manage multiple workstreams in a fast-paced environment • Ability to travel via commercial airlines, up to 5% • Must comply with relevant regulations, including CAN-SPAM, TCPA, GDPR/CCPA, and consent management standards • E-Verify participation and background check requirements

🏖️ Benefits

• Competitive salary • Generous Suite of Medical, Dental, and Vision Benefits • 401(k) match • Paid PTO and Holidays • Paid Volunteer Hours • Team Member Paid Leave Programs • Tuition Reimbursement • Wellness Incentives • Group Life and Disability Insurance • Voluntary Benefits • Team Member Discounts • Flexible, Teams-driven workplace • Up to 5% travel • Background check conducted