Senior Manager, Marketing and Communications

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🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $90k - $105k / year

⏰ Full Time

🟠 Senior

🗣️ Communications

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Taproot Foundation

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2001

💼 Consulting

📣 Marketing

🤝 Non-profit

Consulting • Marketing • Non-profit

Taproot Foundation is a nonprofit organization that connects social causes with skilled volunteers to strengthen organizations and communities. They provide support to nonprofits and small businesses by matching them with volunteers who offer their professional expertise in areas such as HR, marketing, technology, accounting, and more. Taproot Foundation strives to provide inclusive access to resources through high-impact skills-based volunteerism. By partnering with volunteers, companies, and grantmakers, they aim to close the resource gap and enable social causes to accomplish their missions more effectively.

📋 Description

• Develop campaign strategies for Taproot’s priority initiatives, translating marketing strategy into audiences, objectives, channels, sequencing, and measurement. • Lead two to three signature campaigns each year from planning through delivery across multiple channels. • Maintain a rolling 6–12-month campaign calendar. • Develop briefs for colleagues, contractors, and agency partners. • Partner with Programs, Strategic Partnerships & Advancement, and Product on launches and messaging materials. • Write campaign copy, email and web content, research report and case study stories, and executive visibility materials. • Grow Taproot’s social media presence beyond LinkedIn into platforms such as Instagram and TikTok. • Create platform-native social content, experiment with formats and emerging tools, and measure performance. • Source and shape stories demonstrating the human impact of skilled service. • Direct contracted design capacity, including scoping, briefing, art direction, and review. • Ensure consistent application of Taproot’s refreshed brand. • Manage contractors and freelancers for surge capacity. • Track and report campaign and channel performance. • Maintain briefs, workflows, and planning rhythms for efficient delivery. • Collaborate across Programs, Strategic Partnerships & Advancement, Product, Finance, and Executive Leadership. • Perform other duties supporting marketing, communications, and organizational priorities. • Travel occasionally, up to 15%, as needed.

🎯 Requirements

• 7–10 years of marketing and communications experience, including hands-on ownership of multi-channel campaigns from planning through delivery. • Experience in a startup, high-growth, scrappy, or resource-lean environment. • Strong, versatile writing across campaign copy, email, web, and social. • Ability to shape narratives behind research reports and case studies. • Demonstrated social media fluency across LinkedIn, Instagram, Facebook, TikTok, and short-form video. • Experience directing contractors, freelancers, or agency partners, including scoping, briefing, art direction, and review. • Data-informed approach using metrics and audience insight to prioritize and optimize. • Fluency with digital tools and curiosity about emerging tools, including AI. • Self-directed and accountable, able to carry mandates through completion. • Proven ability to build and deliver integrated, multi-channel campaigns end to end. • Exceptional writing and consistent brand-voice execution. • Deep fluency in social platforms and formats. • Design direction and strong visual judgment. • Strategic contribution and ability to translate direction into actionable plans. • Commitment to Taproot’s values, equity, and inclusion. • Product marketing experience is preferred. • Nonprofit experience is welcome but not required. • Must be authorized to work in the United States. • Must answer whether employment visa sponsorship will be required.

🏖️ Benefits

• Remote work arrangement • Salary of $90,000 - $105,000 per year • Diversity, equity, and inclusion commitment • Hiring process accommodations available