Senior Lifecycle Marketing Manager, Provider Audience

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🔥 2 minutes ago

🏈 Alabama, Arizona, +20 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🦞 Maine – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ☕ Washington – Remote 🍑 Georgia – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 63 days.
• No salary listed.

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Tava Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

⚕️ Healthcare Insurance

👥 HR Tech

💰 $10M Series A on 2021-12

Healthcare • Healthcare Insurance • HR Tech

Tava Health is a company that partners with employers to provide accessible and affordable mental healthcare to employees. They offer a comprehensive approach that differs from traditional Employee Assistance Programs by providing quick access to licensed therapists for both short-term needs and ongoing care for persistent mental health issues. Tava Health's network of vetted therapists can be accessed by employees within a short time frame, enhancing employee engagement and reducing employer healthcare costs. The company is integrated with employer health plans, offering evidence-based therapies to improve mental health outcomes and workplace productivity.

📋 Description

• Own the provider lifecycle inside Tava’s product and across email and SMS, from approval through activation, 12-month retention, and top-tier retention after 13+ months. • Map where approved providers stall and build triggered journeys to move them through activation. • Address friction around setup, insurance billing, network referrals, and bringing existing clients to Tava. • Build automated programs that complement Provider Success and identify providers needing human assistance. • Drive weekly provider engagement through timely, personalized prompts and promote adoption of insurance billing and network referral features. • Identify churn risk and build re-engagement programs. • Create scalable mechanisms for provider feedback and route insights to Product. • Build engagement and growth programs for long-tenured providers. • Analyze retained-provider behavior and apply insights to broader lifecycle journeys. • Own and optimize provider drip campaigns and inbound signup flows in partnership with Provider Growth. • Define, implement, and troubleshoot product events with Product and Engineering. • Resolve data mismatches between the product, automation platform, and HubSpot. • Design triggering architecture, including API-based event tracking and native integrations. • Build and QA in-product messages and responsive, dynamic email and SMS templates with conditional logic and fallbacks. • Build and maintain provider segments by lifecycle stage, tenure, activity, and feature adoption. • A/B test prompts, emails, SMS, timing, segments, and onboarding steps. • Measure and report lifecycle metrics including time to activation, feature adoption, 12-month retention, and churn; share recommendations with stakeholders. • Use AI tools daily for copy, variant testing, segmentation, analysis, and automation. • Build communications with HIPAA and clinical sensitivity in mind.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field. • 4+ years in lifecycle, CRM, or retention marketing, ideally for SaaS users, small businesses, the supply side of a marketplace, or B2B/B2C products. • Track record of moving activation, feature adoption, or retention and churn metrics, with specific numbers you can discuss. • Hands-on experience with a lifecycle or marketing automation platform (HubSpot, Iterable, or similar), including event- and behavior-triggered journeys across in-product, email, and SMS. • Strong segmentation skills and comfort with data: SQL, cohort and retention analysis, and BI tools. • Working knowledge of event tracking and comfort partnering with Engineering on it. • Clear, warm copywriting that respects a clinician’s time. • Daily AI use in marketing work, with examples to share. • Experience marketing to clinicians or other licensed professionals, small-business/owner-operated SaaS customers, and working in a HIPAA environment is a plus. • Candidates must have authorization to work in the U.S. without company sponsorship now or in the future.

🏖️ Benefits

• Competitive salary and stock options, so you share in the company’s success. • Fully covered medical and dental premiums for you and your family, plus voluntary insurance options. • Free, generous Tava mental health benefit. • Monthly HSA contributions for qualifying enrolled employees. • Generous PTO and paid holidays. • Paid parental leave. • 401(k) retirement plan. • Weekly company-paid lunch via DoorDash and a personal DashPass subscription. • Opportunity to make a meaningful impact at a high-growth, mission-driven company.

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