Director of Growth Marketing

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Teachstone

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2008

📚 Education

☁️ SaaS

🤝 B2B

Education • SaaS • B2B

Teachstone is a company focused on enhancing educational quality through effective educator-child interactions. They have developed the CLASS® framework to help educators improve the quality of interactions in educational settings. Teachstone provides a variety of training programs, certifications, and resources to support educators, coaches, and school leaders in implementing these strategies in classrooms. Their work is built around the idea that meaningful interactions can significantly enhance children's learning and development. Teachstone also emphasizes social and environmental impact and is a Certified B Corporation, demonstrating a commitment to higher standards of purpose-driven performance.

📋 Description

• Design and optimize the interconnected journey that takes someone who has never heard of us, turns them into a high-intent lead, guides them through the sales close, and continuously nurtures them throughout their lifetime as a customer. • Develop and execute the quarterly growth blueprint, setting clear pipeline and conversion targets that align with overall business goals. • Partner closely with Product Marketing to translate audience insights into targeted, high-yield marketing strategies. • Build and oversee a cohesive, omni-channel campaign strategy that cuts through the noise and engages prospects at every stage of the buyer's journey. • Own the marketing metrics from top-of-funnel to revenue (MQL - SQL - Pipeline - Revenue). Continuously diagnose and fix funnel leakage to improve conversion rates. • Strategically plan and allocate the marketing budget across diverse demand channels (Paid Media, Email, Webinars, Events) to maximize ROI and efficiency. • Guide, mentor, elevate, and bring together a team of specialists across Demand Gen, Events, and Lifecycle marketing to achieve cohesive growth goals. • Maintain a lockstep relationship with the Sales organization, ensuring consistent lead quality, shared pipeline goals, and tight feedback loops that help close deals faster.

🎯 Requirements

• 7+ years of growth/demand generation marketing experience, with at least 3+ years in a leadership role managing multi-disciplinary teams (Edtech or B2B experience preferred). • Deep expertise in building and optimizing full-funnel marketing engines. You know how to scale paid channels, optimize email lifecycles, and leverage events for pipeline. • Strong analytical skills. You live in dashboards, love attribution modeling, and make budget decisions based on hard data, not gut feelings. • A proven track record of partnering successfully with Sales and Product Marketing teams to achieve shared revenue goals. • A builder's mentality. You are comfortable navigating ambiguity, prioritizing ruthlessly, and driving rapid experimentation.

🏖️ Benefits

• Fair, Competitive Pay: We ensure equal pay for equal work, using consistent salary bands based on market benchmarks, reviewed annually. Prior salaries, negotiation skills, or fear of conflict don’t influence your pay. • Comprehensive benefits: We offer an inclusive benefits package to support your overall well-being. Eligibility depends on your role and employment status.