Global Lead GTM, Electronics and Semiconductor

Job not on LinkedIn

🔥 31 minutes ago

🏄 California, Massachusetts – Remote

🏄 California – Remote 🍂 Massachusetts – Remote

💵 $96.6k - $154.6k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Teradyne

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1960

🏭 Manufacturing

🔧 Hardware

🤝 B2B

Manufacturing • Hardware • B2B

Teradyne is a provider of test and manufacturing automation solutions. Its companies deliver manufacturing automation and automated test equipment across industries and applications, helping customers achieve higher production volumes, improved quality and greater ROI. Teradyne has expanded through acquisitions of specialists such as LitePoint (wireless test), Universal Robots (collaborative robots) and MiR (mobile robots), giving it a portfolio that spans semiconductor and electronics test, industrial robotics, and factory automation.

📋 Description

• Build and maintain deep working knowledge of the electronics and semiconductor value chain • Own and maintain the core messaging framework for the electronics and semiconductor segment • Ensure messaging aligns with the overall brand strategy • Drive thought leadership and category creation around emerging electronics use cases • Translate technical product features into benefit-driven positioning for segment buyer audiences • Own external promotions, campaigns, and lead-generation targets for the segment • Set creative and messaging direction for digital advertising, email, and web campaigns • Partner with regional teams on account-based programs • Drive the segment across online and offline channels and shape its market presence and strategy • Develop messaging guides and content briefs for sales activities and channel enablement • Support distributor and integrator partners serving electronics manufacturers • Connect Global Marketing Communications, Product Marketing, and Regional Marketing • Inform segment presence at global and regional industry trade shows, including SEMICON, Electronica, and IPC APEX EXPO • Lead positioning, demo storylines, and key messaging for event narratives • Contribute to or lead customer-facing case studies, application notes, video concepts, and social content

🎯 Requirements

• Experience in B2B high-tech hardware marketing, preferably in electronics, semiconductor, and/or manufacturing • Proven track record building messaging frameworks and demand generation programs for a technical B2B segment • Experience with long, multi-stakeholder sales cycles • Strong written and verbal communication skills • Ability to translate technical detail into commercial value • Willingness to travel internationally to customer sites and industry events as needed

🏖️ Benefits

• Discretionary bonus(es) based on financial performance • Medical insurance • Dental insurance • Vision insurance • Flexible Spending Accounts • Retirement savings plans • Life insurance • Disability insurance • Paid vacation and holidays • Tuition assistance programs • Career advancement opportunities • Dynamic, innovative working environment