Chief Marketing Officer

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Testlio

201 - 500 employees

Founded 2013

☁️ SaaS

🤝 B2B

⚡ Productivity

💰 $12M Series B on 2021-10

SaaS • B2B • Productivity

Testlio is a leading software testing company that provides comprehensive solutions to enhance the quality and reliability of digital products. Specializing in both manual and automated testing, Testlio serves a diverse range of industries including finance, health, media, and travel. With a cutting-edge platform that integrates seamlessly with DevOps tools, Testlio harnesses data-driven insights to optimize testing processes and deliver superior results. Their extensive global network of testers ensures robust coverage across multiple devices, languages, and payment methods, crucial for businesses aiming to scale globally. Focused on flexibility, speed, and customer satisfaction, Testlio is the trusted partner for ensuring software excellence and reliability.

📋 Description

• Go-to-Market Strategy: Define and lead the global marketing strategy across brand, demand generation, product marketing, customer marketing, partner marketing, and marketing operations. • Demand Generation & Scale: Design and scale a data-driven demand generation engine, utilizing advanced account-based marketing (ABM), multi-channel orchestration, intent data, predictive insights, and intelligent personalization to build predictable pipeline for our sales enterprise teams. • Product Marketing & Positioning: Lead product marketing to clearly communicate our technical value proposition and the capabilities of the LeoAI Engine™ to CTOs, VPs of Engineering, and QA leaders. • Brand & Category Leadership: Build global brand awareness and establish Testlio as the absolute authority in crowdsourced software testing and automated pipeline solutions amidst a competitive landscape. • Team Orchestration & Mentorship: Hire, mentor, and structurally scale a high-performing global marketing team, instilling a culture of metric accountability, AI-enabled productivity, and operational continuous improvement. • Sales Alignment & Revenue Operations: Partner with sales and revenue operations to implement seamless tracking, lead scoring, and optimized attribution structures across all acquisition channels. • Executive & Financial Reporting: Own the global marketing budget, ensure capital-efficient resource allocation, and deliver data-backed growth forecasts directly to the executive board.

🎯 Requirements

• 10+ years of progressive marketing experience within B2B SaaS, DevOps, or technical software ecosystems, including executive management roles. • Proven track record of scaling an investor-backed, B2B software organization past $40M ARR up to $100M+ ARR. • Masterful understanding of enterprise pipeline mechanics, account-based marketing frameworks, and sales-marketing conversion funnels. • Direct experience orchestrating advanced martech stacks, attribution software, intent data platforms, and AI-enabled tools that improve segmentation, personalization, content production, campaign optimization, and revenue visibility. (e.g., Salesforce, HubSpot, 6sense, or Bombora). • Proven ability to embed AI into marketing workflows to improve content velocity, campaign experimentation, customer insight generation, audience segmentation, personalization, reporting, and team productivity. • Practical knowledge of software delivery models, continuous integration pipelines (CI/CD), or modern software testing landscapes. • Deep expertise managing million-dollar budgets, projecting customer lifetime value (LTV), and minimizing customer acquisition costs (CAC).

🏖️ Benefits

• Great Culture: Testlio is a female-founded company, and half of our team identifies as women. We’re proud of our inclusive, purpose-driven culture where people genuinely enjoy collaborating. As part of our team (we call ourselves TestLions), you’ll help create exceptional digital experiences for our customers, while also contributing to our freelance network. • Remote Work: Our culture is built around remote work. We’ve created systems to allow us to successfully work together asynchronously as a fully remote and globally distributed team. Testlio provides the tools and guidance for everyone to succeed in their careers in a fully remote setting. Our working style encourages everyone to make decisions, communicate effectively, and work at a sustainable pace. • Investment in You: Your growth and well-being matter to us. You’ll have flexible paid time off—including national holidays, personal days, and sick days—plus stock options so you can grow with Testlio. We also provide a $300 annual learning stipend to support your personal and professional development. • Winning Business: Testlio is growing, profitable, and cash-strong. We are leading our industry with exceptional clients who provide us with a high NPS score and a 4.7 rating on G2. Our business model is global, enterprise, and subscription-based. Many of our larger clients have been with us for 7+ years, and spend >$500K ARR with Testlio.

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