
501 - 1000 employees
Founded 2016
📱 Media
⚽ Sports
Media • Sports
The Athletic is a sports media company known for comprehensive sports coverage and in-depth reporting across various sports such as football, tennis, Formula 1, golf, MLB, NFL, NBA, NHL, and college sports. It provides high-quality articles, live updates, and expert analysis covering significant events and players in the sports world. The platform features content on various leagues and tournaments, providing insights from well-known journalists and analysts. The Athletic aims to set the standard in sports reporting and offers subscription-based access to its content.
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501 - 1000 employees
Founded 2016
📱 Media
⚽ Sports
Media • Sports
The Athletic is a sports media company known for comprehensive sports coverage and in-depth reporting across various sports such as football, tennis, Formula 1, golf, MLB, NFL, NBA, NHL, and college sports. It provides high-quality articles, live updates, and expert analysis covering significant events and players in the sports world. The platform features content on various leagues and tournaments, providing insights from well-known journalists and analysts. The Athletic aims to set the standard in sports reporting and offers subscription-based access to its content.
• Develop a broad understanding of all of The Athletic’s properties and media products • Develop packaging of ad products in advance of specific sports seasons and events, including pricing, messaging, and promotion • Serve as the primary point of contact for RFPs and develop and present compelling proposals detailing customized digital/social/audio sponsorship solutions • Work with Sales to close deals • Lead brainstorm meetings, manage information from various teams, maintain timelines, and hit deadlines • Ideate, collaborate, and project manage offerings across relevant departments to create integrated programs for clients • Create pitch collateral, including idea descriptions, screenshots, mock-ups, research, and custom templates • Utilize research and data to articulate and support strategies and creative ideas • Attend sales calls to pitch advertising ideas when necessary • Develop innovative, cross-platform marketing programs for advertisers in partnership with Sales, Planning, Program Management, Account Management, Editorial, and Creative teams
• 5+ years of cross-platform Advertising experience (ad sales marketing, creative strategy, integrated marketing) • Deep understanding of the current social, branded content, digital, mobile and audio landscapes • Experience working on RFPs in a media environment • Strong ability to turn information into insights • Capacity to distill research into industry/client-relevant implications • Desire to work in collaborative sales and marketing processes, including the interaction and strategy required in an advertising sales environment • Experience using proprietary tools, third-party resources and/or desk research to uncover meaningful insights, human truths and whitespace opportunities • Experience participating in writing creative briefs and briefing creative teams • Experience participating in client RFP responses and making media recommendations • Experience owning and creating polished, inspiring, client-ready visual proposals • Previous experience in strategy or integrated marketing at a media company is essential
• Variable pay, such as an annual bonus and restricted stock, may be available for U.S. roles depending on the role • Medical, dental and vision benefits • Flexible Spending Accounts (F.S.A.s) • Company-matching 401(k) plan • Paid vacation • Paid sick days • Paid parental leave • Tuition reimbursement • Professional development programs • Benefits information provided during the interview process for roles outside of the U.S.
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