Vice President, Digital Strategy, Merchandising

🕒 March 14

🏢🏡 San Francisco – Hybrid

💵 $245k - $280k / year

⏰ Full Time

🔴 Lead

👔 Vice President

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 35%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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The RealReal

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

🏪 Marketplace

🛒 Retail

👗 Fashion

💰 $70M Series H - The RealReal on 2019-03

Marketplace • Retail • Fashion

The RealReal is a leading online luxury consignment marketplace that authenticates, curates, and resells pre-owned designer goods. The company operates dedicated authentication centers and combines expert human appraisal with proprietary technology to keep counterfeit items off the platform while managing logistics like receiving, photography, storage, and fulfillment. The RealReal emphasizes sustainability, inclusive retail experiences, and growth through product & technology, sales, and corporate teams to support its luxury resale business.

📋 Description

• Lead and manage the site experience, commercial plan, content, operations and site merchandising with focus on building a high performance, results driven team. • Define, refine and optimize The RealReal shopping and digital experience. • Drive the Analytics and reporting of all digital campaigns • Develop and drive forward-thinking digital merchandising strategies that exceed sales, margin, and profitability goals by leveraging data insights to ensure the right content reaches the right audience at the right time across all channels. • Establish and implement best-in-class practices that set the standard for innovation, scalability, and customer engagement in the industry. • Partner with Creative and Marketing teams to develop an end-to-end personalization and testing strategy that optimizes site and channel performance, ensures key messages align with campaign creative, highlights seasonally relevant merchandise, and drives overarching business strategies. • Optimize the customer experience, drive direct response while balancing brand voice and consistency. • Keep up to date on interactive trends and digital capabilities. • Track and hindsight sales and campaign performance via financial analysis. • Owns site recommendations based on KPIs. • Create and execute category strategies and promotions that balance demand goals with profitability targets and maximize conversion. • Understands, communicates, and recommends improvements regarding how our customer engages with the site throughout the funnel. • Responsible for the omni-channel merchandising strategy and planning, as well as financial targets. • Develop and manage key KPIs for success such as demand, margin, revenue, engagement and conversion. • Continually research and explore new trends in the marketplace to develop innovative merchandising strategies & programs across all categories that disrupt the retail industry. • Leverage data to understand customer behavior and preferences, enhancing the online and in-store experience with a focus on personalization and curation. • Drive site and store personalization and segmentation strategies to deliver a relevant, high impact customer experience that boosts engagement, conversion and lifetime value. • Continual understanding of the competitive landscape, consumer trends and where TRR is positioned in the market. • Generates and delivers weekly/monthly/quarterly reporting. • Analyzes and interprets data to uncover wins and opportunities that will assist in delivering objectives. • Build, lead and mentor a high performing team of merchandising and digital professionals, fostering a culture of collaboration and accountability. • Proactively find new ways to improve process and workflow.

🎯 Requirements

• Minimum of 15+ years of experience defining and managing digital merchandising and merchandising for ecommerce and wholesale business for a fashion brand and/or luxury brands • Extensive experience leading digital merchandising strategies, including product assortment, pricing, promotions, and content optimization for eCommerce and omni-channel platforms. • Proven experience owning and managing a P&L, with a strong track record of driving profitability and growth through effective merchandising strategies. • Dynamic leader with a proven ability to inspire and develop teams, fostering a culture of accountability, ownership, and high performance. • Skilled at analyzing business performance through data, with the ability to generate actionable insights and strategic recommendations. • Proven ability to quickly build credibility, trust, and strong relationships with peers, business partners, and senior leadership. • Ability to remain flexible and adapt strategies as business needs evolve, with a hands-on approach to driving execution and delivering results. • Bachelor's degree or equivalent experience preferred. MBA is a plus. • Expertise in using advanced analytics tools and platforms (e.g., SQL, Sheets, Looker, Google Analytics, etc.)

🏖️ Benefits

• Employee Stock Purchase Plan • 401K with Company Match • Medical, Dental & Vision Insurance • Paid Parental Leave • 9 Paid Company Holidays • Flexible Time Off (With Manager Approval)