Paid Social Director

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $135k - $150k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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The Shipyard

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

Consulting • Advertising • Creative Media

The Shipyard is a creative and advertising agency recognized as one of the fastest-growing agencies by Adweek. They focus on engineering brand love through innovative marketing strategies and creativity. The agency is part of the global network, Worldwide Partners, Inc. , which connects them with resources and expertise from over 65 agencies in more than 40 countries. The Shipyard recently announced new leadership, showcasing its commitment to growth and excellence in the advertising industry.

📋 Description

• Set the vision and strategic direction for The Shipyard’s paid social practice • Establish strategic and technical standards for paid social across the agency • Oversee client investment, budgets, billing processes, platform mix, and measurement • Lead paid social strategy for complex and high-value accounts across full-funnel, multi-platform campaigns • Embed audience intelligence, creative performance data, and platform insights into campaign planning and optimization • Identify strategic opportunities involving emerging platforms, creator strategies, social commerce, and advanced measurement • Serve as the agency’s internal and external paid social thought leader • Lead client presentations and represent The Shipyard’s social capabilities in industry, marketplace, and new business contexts • Build and manage relationships with Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other platform partners • Partner with media planning, analytics, creative, client engagement, and brand planning teams • Directly manage the social team, including hiring, onboarding, development, and performance management • Build team culture, develop talent, set expectations, and mentor senior practitioners and Associate Directors • Partner with the VP, Media Investment on workforce planning, talent acquisition strategy, and team structure

🎯 Requirements

• Must be authorized to work in the U.S. without the need for visa sponsorship • Expert, current, and forward-looking knowledge of the full paid social ecosystem — Meta, TikTok, LinkedIn, Pinterest, Snapchat, and emerging platforms • Knowledge of platform algorithm dynamics, audience solutions, creative innovation, social commerce, creator monetization, and the evolving privacy and measurement landscape • Ability to define and evolve standards for social platforms and technology usage • Ability to manage client investment, budgets, and billing processes responsibly and accurately • Ability to lead social investment strategy, platform mix, budget allocation, and measurement • Ability to evaluate emerging social platforms, creator economy shifts, social commerce developments, privacy changes, and industry disruptions • Ability to build and maintain strategic platform partnerships • Ability to set strategic vision for paid social across client portfolios • Experience developing social strategy for complex and high-value accounts • Ability to lead client presentations and communicate complex social strategies to senior stakeholders and C-suite audiences • Ability to coach and develop communicators and social practitioners • Ability to partner with media planning, analytics, creative, client engagement, and brand planning teams • Experience directly managing a social team, including hiring, onboarding, development, and performance management • Ability to build high-performing team cultures and develop talent from Coordinator through Associate Director • Ability to set performance expectations and mentor senior practitioners and Associate Directors

🏖️ Benefits

• Open PTO • Paid sick time (in applicable states) • Flexible work hours • Paid holidays + holiday closure between Christmas Eve and New Year’s Day • Company-paid medical, dental, and vision insurance • Life insurance and disability benefits • 401k program with employer matching • 6 weeks paid parental leave • Employee bonus referrals • Dog-friendly offices • Company-provided snacks and beverages (yes, beer/wine included)

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